Cable operators are facing growing competition from incumbent local exchange carriers (ILECs) for residential services. To expand their market opportunity and lessen their exposure on the residential front, cable operators are developing service offerings targeted at small businesses.

BroadSoft is working with cable operators to enable these providers to take advantage of their broadband access networks to expand into voice services. The BroadWorks application platform is PacketCable Multimedia 2.0 compliant for cable operators that have chosen to utilize SIP for their VoIP deployments. Initial deployments of the BroadWorks application platform for small business voice offerings center around BroadSoft Business Trunking solution and fully Hosted PBX services, depending on business customers' requirements.

While a number of large cable MSOs are deploying IP-based voice services, they currently replicate a traditional circuit-switched service offering. Cable operators that have deployed BroadWorks for small business services can leverage the platform to offer highly differentiated residential feature capabilities and multimedia services such as point-to-point video calling through the BroadWorks Communicator .