ISPs have built their businesses around delivering data services to small businesses and residential users. With the BroadWorks platform, ISPs can extend their service capabilities beyond data to include a full suite of communication services. ISPs are targeting voice over broadband services as a bandwidth driver to raise their ARPUs (average revenue per user) and to increase profitability.

Through the BroadWorks platform, ISPs' initial deployments are of BroadWorks Business Trunking for IP integrated access services for small businesses and Residential Broadband services for individual users. As success grows with IP integrated access, ISPs are in an ideal position to upsell Hosted PBX and IP Centrex services without having to invest in a new platform. As a complete IP application platform, BroadWorks enables ISPs to market voice over broadband services today while future proofing for enhanced service capabilities as their customers' needs expand.

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