|
BroadSoft and SalesForce.com
Mash-Up
BroadSoft’s exciting new mash-up with salesforce.com integrates
the BroadWorks platform with the leading customer
relationship management application, giving users
calling features such as click-to-dial and recorded-call
logging, among others. Using the BroadSoft Unified
CallConnector™, service providers can provide
salesforce end-users with BroadWorks VoIP calling
features integrated within salesforce.com. Also,
the integration automatically opens a caller’s salesforce.com contact record
when the end-user receives an incoming call.
Telecom service providers can now offer the
BroadSoft-salesforce.com integration as a value-added
service. The BroadSoft-salesforce.com solution
is now available for service providers on a free
trial basis.
Click here to
read the press release. Go to BroadSoft
Boulevard for more information on the salesforce.com
integration. You must have a user name and password
to access Boulevard.
Connections Wrap-Up
The fifth annual BroadSoft Connections
Executive Users Conference wrapped up on 17 October,
and rave reviews have been pouring in. In survey
results and photo testimonials, partners, customers
and prospects touted the value of the must-attend
VoIP event of the year. There were more attendees — representing
150 service providers from about 30 countries;
more than 60 partners exhibiting; and more networking
than ever before. Also, this year Connections
made it onto the radar screens of several bloggers,
including Andy
Abramson’s VoIP blog, the iLocus
blog and Greg
Galitzine’s VoIP Authority Blog. Among
survey respondents, 95 percent say they will
be there again next year for BroadSoft Connections
2008, 5-8 October, at the Westin Kierland in
Scottsdale, Arizona. Don’t be left out — mark
your calendar now!
BroadSoft partners interested in
sponsoring BroadSoft Connections 2008 should
contact Karin Mastrangelo at karin@broadsoft.com.
 
Panel Discussions
Panelists discussed timely topics in the two
General Sessions at BroadSoft Connections 2007.
Both panels were moderated by Scott Wharton,
vice president of Marketing for BroadSoft.
 On Monday, participants in the “Scaling
VoIP to the Mainstream” forum shared their
experiences with moving beyond initial deployments
to bring services to millions of end-users. Panelists
included Chris Gatch, CTO of Cbeyond;
Ginny Hutchinson, CMO of Speakeasy,
a Best Buy Company; Mark Kaish, vice president
of Voice Strategy & Product Management for Cox
Communications; and Paul Velders, director
of business development for KPN.
Tuesday’s discussion, “Real-World FMC,” examined
the real-world relevance of fixed-mobile convergence,
focusing on the value of these offerings for service
providers and end-users. The panelists included
Andrew Buffmire, CEO of Strata8;
Kim Ganote, director of Product Management and
Development, Integrated Voice Services for Sprint
Nextel; Mike Greening, a principal at Rebox Consulting;
Alexander Kalkman, Marketing manager of Converged
Business for Vodafone
Netherlands; and Naji Khoury, vice president
of Products and Business Development for Centennial de
Puerto Rico.
Announcements
News about BroadSoft and its partners and customers
buzzed steadily during Connections.
-
 Etisalat,
a leading telecom service provider in the United
Arab Emirates, is using BroadWorks to launch
a new service, eCentrex, which provides Hosted
PBX and trunking services for businesses in
the UAE. BroadSoft partner Emircom is under
contract to provide BroadWorks to Etisalat.
 SK
Telink , an international
telecommunications carrier in South Korea
and a subsidiary of SK Telecom, has introduced
BroadSoft-based VoIP services that allow
users to manage phone calls with their
TV remote controls. SK
Telink is teaming up with five major
cable providers in South Korea to offer
the services, which include caller ID,
a phone directory and other calling features
on the TV screen.
-
 Warid
Telecom and Huawei are
using BroadSoft’s applications for
an IMS over WiMAX deployment in Uganda.
Warid Group is a fast-growing mobile service
provider in South Asia and Africa. One
of the first service providers globally
to offer IMS over WiMAX, providing customers
with wireless access to VoIP and IP-based
multimedia services,Warid is
set to offer services including BroadWorks-based
Hosted PBX, multimedia communications,
prepaid and FMC services.
-
 Prepare for the next wave in
the evolution of VoIP: Video will
soon be a standard part of VoIP offerings,
thanks to BroadSoft’s partnerships with
IP video phone providers such as Grandstream
Networks. Service providers can
use Grandstream enterprise
phones, gateways and IP video phone with BroadSoft
applications to deliver hosted voice with video
solutions with features such as “find
me/follow me,” video mail, video on-hold
messaging and video streaming. VoIP with video
gives service providers a revenue-generating
add-on offering that’s attractive to
consumers as well as enterprises.
-
 Jamcracker,
the on-demand services delivery company, has
teamed with BroadSoft to make it possible for
service providers to deliver unified communications
services. Jamcracker will
bundle BroadWorks voice applications with hosted
solutions from Microsoft, BlackBerry and WebEx
to create customized service offerings for
customers.
News From BroadSoft Partners
IBM: More
than 100 service providers have deployed BroadSoft’s
BroadWorks platform on the IBM BladeCenter.
These clients include NextWave, DGC and Stage
2 Networks, Cable & Wireless Jamaica and
Cox. Running BroadWorks on the IBM BladeCenter
family gives service providers the performance,
redundancy and scalability they need for carrier-class
service delivery.
Rodopi
Software: Rodopi Software, which
provides web-based billing and provisioning
for converged broadband services, announced
that its Rodopi OSS service is compatible
with the latest version of BroadWorks – Release
14.
Kakapo
Systems: Kakapo Systems, a leading
developer of VoIP client applications,demoed
its TAPI
Driver for BroadWorks live at BroadSoft
Connections 2007. The TAPI Driver provides
screen-pop and click-to-dial functionality
from within any TAPI-aware application, allowing
BroadSoft service providers to deliver superior
integration with leading CRM applications.
Case Study Winners
BroadSoft recently held a Case Study Contest,
asking service providers to share examples of
innovative solutions based on the BroadWorks
platform for their customers. The end-users were
invited to speak in panel discussions on the
Case Study track at BroadSoft Connections 2007.
Winners were Cbeyond customer Fremantle
Media, Simple
Signal’s Innes
Clothing and VanillaIP customer Essex
Ford.
 Fremantle Media, one of the world’s largest
creators and producers of entertainment brands
(and the ones responsible for shows such as American
Idol and The Price Is Right), deployed
a unified communications system with managed
SIP trunking service, which resulted in simplified
voice management, ROI in 10 months and improved
collaboration and conferencing among employees.
 Innes Clothing chose a hosted web-server solution
using softphones to enhance performance, boost
revenues and offer top-notch customer support.
 Essex Ford went with a complete hosted telephony
solution powered by BroadWorks. The BroadWorks
Hosted PBX service delivers enhanced PBX functionality
over Essex Ford’s IP connection without the
need for pricey PBX equipment.
Look for the winning case studies in the coming
weeks on BroadSoft Boulevard.
|
