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Press Release
MASERGY COMMUNICATIONS SELECTS BROADSOFT FOR GLOBAL
DEPLOYMENT OF ENHANCED TELEPHONY SERVICES
Using BroadSoft's Award-Winning BroadWorks
Service Delivery System for Voice, MASERGY will Enhance its Offering
of Customer-Controlled Intelligent Network Services
ATLANTA, GA, October 15, 2001 -- BroadSoft, Inc., the leader
in service delivery systems and voice applications, today announced
that Masergy Communications, Inc., a global provider of customer-controlled
network services for enhanced application performance, has signed
a contract to use BroadSoft's BroadWorks to add voice services to
its portfolio. Masergy plans to begin rolling out BroadWorks-based
voice services by the end of the year. (Please see separate BroadSoft
press releases announcing Percipia and bConvergent as customers.)
"By using an application platform like BroadWorks, Masergy
is one of the first to offer enterprises cost-effective, enhanced
telephony services," said Tom Jenkins, Vice President of TeleChoice,
a leading strategic consulting firm. "Partnerships such as
BroadSoft-Masergy allow a truly integrated communications product
portfolio that promises enterprises carrier class reliability and
scalability for voice VPNs, IP Centrex and network PBX services,
as well as the opportunity to reduce their overall communications
costs."
MASERGY is focused on delivering a complete portfolio of converged
voice, data, and video services across an intelligent MPLSbased
network. MASERGY currently offers both data and video services.
With BroadWorks, they will complete the portfolio and offer customers
IP Centrex services and voice virtual private networks (VPNs) with
an extensive set of web-enabled enhanced telephony services including
conferencing, call forwarding, voice mail, follow-me-anywhere calling,
and auto attendant.
"IP Voice represents MASERGY's next major step in delivering
a fully converged network solution to enterprise customers"
said Kenneth Frank, Senior Vice President of Engineering and Operations
at MASERGY. "Broadworks was the perfect solution for us because
it is feature-rich, scaleable, and extendable to the desktop. MASERGY
is focused on giving customers control of their network, and the
Broadworks platform provides the necessary user interfaces and capabilities
to integrate with MASERGY's customer-controlled services."
BroadWorks will interoperate with the industry leading Sonus Networks
GSX9000 Open Services Switch and PSX6000 SoftSwitch.
"We are pleased that MASERGY is leveraging the power of the
joint Sonus-BroadSoft solution to deliver customer-controlled packet-based
services to the enterprise market," said Terri Griffin, vice
president of marketing programs at Sonus Networks. "This most
recent deployment of our joint solution highlights the power of
the interoperability attained through the BroadSoft and Sonus Platinum
partnership - strategic alliances such as this one are becoming
increasingly important in helping service providers deliver advanced
voice solutions to market."
BroadWorks is the industry's first complete service delivery system
that enables service providers to offer a rich set of web-enabled
user-friendly enhanced telephony services. BroadSoft's' BroadWorks'
highly scalable, flexible architecture and capabilities provide
comprehensive packet-based telephony applications including small-medium
sized enterprise (SME) Centrex services, enterprise networking and
private branch exchange (PBX) replacement. It cuts across circuit
and packet technologies, allowing service providers to roll out
packet-based telephony services with incremental investment to their
network infrastructure. In addition to the comprehensive set of
services, BroadWorks also offers web-based enterprise and service
providers administration features. It also integrates with key business
tools such as Microsoft Outlook. Capabilities and services can be
customized and managed via BroadWorks' web-based portal, CommPilot
, which provides an alternative user interface for enhanced services,
replacing the flash-hook and star codes of a standard phone.
"BroadWorks is helping MASERGY fulfill its vision of delivering
one of the industry's most comprehensive suite of customer-controlled
converged services," said Scott Wharton, vice president of
marketing, BroadSoft. "Moreover, our relationship with MASERGY
highlights the importance of the interoperability achieved through
our Platinum Partner status in Sonus' Open Services Partner Alliance.
Utilizing a comprehensive voice solution, MASERGY is truly ahead
of the industry in delivering enhanced packet-based voice VPN solutions."
BroadSoft will be showing a live demonstration of BroadWorks in
their booth (#1104/1106) at the Fall 2001 Voice on the Net (VON)
show in the Georgia International Convention Center, October 15-18th,
Atlanta, GA.
ABOUT BROADSOFT
BroadSoft, Inc., is the leading provider of service delivery systems
and voice applications for integrated communications providers (ICPs)
next-generation telephony services. BroadWorks, the company's flagship
product, allows service providers to rapidly and economically design
and deploy web-enabled enhanced telephony services to their customers.
BroadSoft has received extensive industry recognition including
recognition as a "Hot Start-Up" by America's Network and
Telecommunications magazines, two of the leading telecommunications
industry publications. BroadWorks was also recognized as Product
of the Year by Communications Solutions magazine. BroadSoft is located
near Washington, DC, in Gaithersburg, Maryland, and also maintains
a research and development facility in Montreal, Canada. Additional
information can be found at www.broadsoft.com.
ABOUT MASERGY COMMUNICATIONS
Founded in 2000, Masergy Communications, Inc., is a privately held
Dallas-based global provider of customer-controlled network services
for enhanced applications performance. MASERGY specializes in providing
companies the control of a private network and the savings of a
shared infrastructure to reduce network costs and align business
technologies with corporate priorities. For more information about
MASERGY, visit the company at www.masergy.com, or call (866) 588-5885.
BroadSoft
Marcie Cheney
KG Communications
+ (703) 760-0900 x.102
marcie.cheney@kgcom.com
bConvergent
Ron Whelan
+ (301) 315-9300
rwhelan@bconvergent.com
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BroadSoft, BroadWorks and CommPilot are trademarks of BroadSoft,
Inc
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