BroadSoft

Percipia will use BroadSoft's Award-Winning BroadWorks™ to Deliver Unique, Customized Packet-Based Services to the Hospitality Market

ATLANTA, GA, October 15, 2001 -- BroadSoft, Inc., the leader in service delivery systems and voice applications, today announced that Percipia Inc., a privately held national communications technology company focusing on the hospitality market, has signed a contract to use BroadSoft's BroadWorks to begin delivering BroadWorks-based voice services to its blue-chip hospitality customers. (Please see separate BroadSoft press releases announcing Masergy Communications and bConvergent as customers.)

"We believe that hosted IP telephony is the natural successor to traditional phone systems and services. We see great opportunities in bringing this technology to vertical markets such as hospitality, which have unique communication needs that aren't addressed well by current solutions. After extensive research, we selected BroadSoft because BroadWorks offers the optimal combination of business and technical capabilities: Its flexible business model, ease of installation and use, and rich feature set, coupled with BroadSoft's excellent support, made it the obvious choice. Further, we found BroadSoft to be an outstanding partner, something that can be elusive in today's fast-paced communications marketplace," said Chris Farrar, vice president of business development for Percipia.

Percipia specializes in developing and implementing innovative software and hardware solutions for the hospitality market. In addition to traditional telephony products such as PBX and voice mail, Percipia's portfolio includes Internet-related communication products and services such as broadband access and IP telephony. The company is currently delivering telephony services to 400 customers including leading industry players.

With the deployment of BroadWorks, Percipia will expand their telephony offering to provide customers IP Centrex services, enterprise networking and network private branch exchange (PBX) replacement with a robust set of web-enabled enhanced telephony services including conferencing, call forwarding, voice mail, follow-me-anywhere calling, and auto attendant. Leveraging the power of BroadWorks, Percipia will have one platform in the network to provide multiple enhanced telephony applications and value added services. Furthermore, BroadWorks will provide PBX functionality through its unique ability to quickly and easily provision and customize services.

BroadWorks is the industry's first complete service delivery system that enables service providers to offer a rich set of web-enabled user-friendly enhanced telephony services. BroadWorks' highly scalable, flexible architecture and capabilities provide comprehensive packet-based telephony applications and cuts across circuit and packet technologies, allowing service providers to roll out packet-based telephony services with incremental investment to their network infrastructure. In addition to the comprehensive set of services, BroadWorks also offers web-based enterprise and service providers administration features. It also integrates with key business tools such as Microsoft Outlook. Capabilities and services can be customized and managed via BroadWorks' web-based portal, CommPilot™ , which provides an alternative user interface for enhanced services, replacing the flash-hook and star codes of a standard phone.

BroadWorks will provide services in conjunction with Cisco's industry-leading voice gateways and Voice-over-IP (VoIP) technology, which Percipia has in its network.

"We are happy to be working with Percipia to deliver the innovative voice services and applications that the hospitality industry demands. As the leader in providing communications services to this market, Percipia has the technical skills and process orientation to customize and provision the enhanced services that are critical to the efficient operation of leading hotel chains," said Scott Wharton, vice president of marketing, BroadSoft. "Interoperating with the Cisco gateways deployed in Percipia's network, enabled us to quickly and easily install BroadWorks."

BroadSoft will be showing a live demonstration of BroadWorks in their booth (#1104/1106) at the Fall 2001 Voice on the Net (VON) show in the Georgia International Convention Center, October 15-18th, Atlanta, GA.

ABOUT BROADSOFT
BroadSoft, Inc., is the leading provider of service delivery systems for next-generation telephony services. BroadWorks, the company's flagship product, allows service providers to rapidly and economically design and deploy web-enabled enhanced telephony services to their customers. BroadSoft has received extensive industry recognition including recognition as a "Hot Start-Up" by America's Network and Telecommunications magazines, two of the leading telecommunications industry publications. BroadWorks was also recognized as Product of the Year by Communications Solutions magazine. BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and also maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

ABOUT PERCIPIA
Percipia Inc. is a privately held national communications technology company headquartered in Gahanna, Ohio. Established in 1992 as ICSS, Percipia Inc., is a next generation communications company, helping its customers make the transition to the technologies of the 21st century and the dramatic benefits they can bring in the areas of cost control, operating efficiency, and strategic advantage.

BroadSoft, BroadWorks and CommPilot are trademarks of BroadSoft, Inc.
Percipia is a trademark of Percipia, Inc

LEADING PROVIDER OF COMMUNICATIONS SERVICES TO THE HOSPITALITY MARKET, PERCIPIA, SIGNS CONTRACT WITH BROADSOFT FOR DEPLOYMENT OF ENHANCED TELEPHONY SERVICES