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Press Release
BroadSoft Acquires Carbon Twelve to Enhance Portfolio of VoIP
Desktop Client Applications
GAITHERSBURG, MD, September 13, 2005 - BroadSoft, Inc.,
the leading provider of VoIP application software, today announced
that it has acquired Carbon Twelve, a software and multimedia applications
developer based in Sydney, Australia. With the acquisition, BroadSoft's
builds on its continuing growth by extending its product offerings
and reconfirming its commitment to the Asia Pacific region.
"This acquisition is a key component of BroadSoft's initiative
to expand our portfolio of VoIP desktop client applications,"
said Michael Tessler, president and CEO of BroadSoft. "By enhancing
our server-based applications with new client offerings, BroadSoft
is empowering service providers with a wide range of revenue-producing
applications for end-users."
BroadSoft will integrate Carbon Twelve's client software applications
into the company's BroadWorks® VoIP application product line.
The software includes an integrated toolbar that enables users to
make and accept telephone calls and manage settings and preferences
within Microsoft® Outlook® and Microsoft Internet Explorer®,
as well as a carrier-class VoIP attendant console to manage receptionist
capabilities.
"BroadSoft has made a strategic move in acquiring Carbon Twelve
and adding VoIP desktop applications to their product line,"
said Dave D'Aprano, Australian solutions and services director,
Dimension Data. "We have worked very successfully with both
BroadSoft and Carbon Twelve in Australia, deploying their software
into the carrier market to provide extended calling features for
VoIP and IP telephony services."
"We are proud to join forces with the BroadSoft team,"
said George Lawson, CEO of Carbon Twelve. "This acquisition
validates our business strategy and realizes our vision, which has
been to invest heavily in developing world-class applications for
the BroadWorks platform that have been deployed by service providers
around the world. This acquisition is a credit to the entire Carbon
Twelve team."
"Expanding its portfolio of client applications is a timely
initiative for BroadSoft," said Kevin Mitchell, directing analyst
for Infonetics Research. "Today, enterprises are looking to
VoIP to drive business value and not just for lower cost telephone
service. Service providers need applications to break out of the
VoIP price wars and deploy differentiated, revenue-producing services.
New VoIP applications that streamline the end-user experience and
drive productivity will help both markets reach this end-game."
The acquisition provides BroadSoft with its second office in Australia,
complementing the company's sales, business development, and support
center in Melbourne. Financial terms were not disclosed.
ABOUT CARBON TWELVE
Carbon Twelve is a leading provider of carrier grade desktop and
web-based IP Telephony applications for service providers. Carbon
Twelve products allow service providers to differentiate their product
offer and increase revenue through value added services. Carbon
Twelve allows service provider customers to finally realize significant
business and personal benefits of next generation networks. Carbon
Twelve, a long-time member of BroadSoft's Third-Party Developers
Program, recently joined BroadSoft on the Pulver 100 list of leading
VoIP companies.
ABOUT BROADSOFT
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless and wireline carriers to deliver next-generation
voice and multimedia applications and advanced features that increase
revenue, enhance competitive differentiation and elevate customer
satisfaction. BroadSoft's family of carrier-class software products
delivers the scale, open architecture and reliability that the world's
leading telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft's customer
base of 110 network operators, including BellSouth, MCI, Singtel,
Telstra, Verizon and XO Communications leads the industry with more
than 1,200,000 lines deployed. Additional information is available
at www.broadsoft.com.
BroadSoft and BroadWorks are registered trademarks of BroadSoft,
Inc. All other names are trademarks of their respective companies.
For further information contact:
BroadSoft
Hilary Tomasson
+1 (240) 364-5147
htomasson@broadsoft.com
Calysto Communications for BroadSoft
Cameron Smith
+1 (404) 266-2060 ext.19
csmith@calysto.com
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