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Press Release BroadWorks VoIP Application Platform Delivers on the IMS Network Promise BARCELONA, Spain - February 14, 2006 - BroadSoft, Inc., the leading provider of VoIP application software, today announced that Telefónica de España has deployed VoIP services based on the BroadWorks VoIP application platform. The service, deployed over the Ericsson IMS system, is one of the first IMS deployments delivering VoIP services to the residential and SME markets. Telefonica is using value-adding BroadWorks applications based on an IMS-ready platform to deliver primary line services to residential consumers and SMEs over any broadband connection. Using the BroadWorks platform, Telefónica customers are able to manage their own service preferences via the Web. Premium applications such as simultaneous ring, where any call to the home number will automatically ring any other number specified by the user, can be managed directly by the customer, empowering end users to make their own service changes such as setting up voicemail preferences and call forwarding. "If there is a ranking of topical issues in the industry at the moment, then IMS and VoIP must be near the top of the list," said Rogier Mol, Senior Analyst European VoIP Infrastructure at IDC. "The promise of IMS to unlock the network to a new breed of applications will first be realised through applications which the user already understands - voice. When you get an operator of the size and scale of Telefónica offering residential VoIP services, then you know that the industry is moving out of hype and into reality. As a side note it should be said that these services are important as an IMS proof-point that will help to drive the number of IMS deployments at other operators." The Telefónica de España deployment is one of the world's first IMS deployments. BroadWorks applications function independent of the underlying IMS network, simplifying operations and enabling third-party applications, such as presence, to be more easily integrated. BroadSoft's IMS-compliant BroadWorks provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single hosted communications platform. "Telefónica is respected in the industry, and when
it deploys IMS and residential VoIP services, the industry takes
notice," said Michael Tessler, CEO and President of BroadSoft.
"Working closely with Ericsson, we have enabled Telefónica
to realise the value of its IMS infrastructure by deploying applications
which are already in demand from end-users. Not only that, but by
using BroadWorks, Telefónica is able to give customers control
of their own service preferences." The company has a significant presence in 17 countries and a customer base that amounts more than 180 million accesses around the world. Telefónica has a strong presence in Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5
million direct shareholders. Its share capital currently comprises
4,921,130,397 ordinary shares traded on the Spanish Stock Market
(Madrid, Barcelona, Bilbao and Valencia) and on those in London,
Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São
Paulo. ABOUT BROADSOFT For further information contact: Axicom for BroadSoft # # # BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies. |
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