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BroadSoft's QuickStart is an innovative program that delivers BroadWorks
marketing and service launch support for customers. The program
is built around a validated go-to-market framework for rolling out
disruptive technologies and services. The framework specifies the
activities and deliverables for a comprehensive product and service
launch. In addition, BroadSoft provides resources that support the
completion of key activities and deliverables. The QuickStart program
and resource sets are available to all BroadSoft customers.
QuickStart Reference Model
The QuickStart "Go-to-Market" framework has been validated
by 3rd party analysts and consultants and provides a recommended activity
set for the marketing, sales, and customer training teams. The framework,
while specific to BroadWorks and VoIP, provides flexibility to support
a variety of VoIP service launches and the spectrum of BroadWorks
applications - from Hosted PBX to Business Trunking to Mobile PBX.
QuickStart Resources
In some cases, BroadWorks resources serve as starter materials for
completion of key deliverables. In the case of business modeling
and financial analysis, several BroadSoft tools can be helpful in
developing internal and externally facing tools. For providers using
their own go-to-market planning process, the QuickStart Provider
Checklist can serve as a valuable planning review tool.
QuickStart Program Management
BroadSoft targets the QuickStart program for customers' product
management group and sales organization. Materials cover the full
cycle of go-to-market activities, including offer definition, commercial
deployment, and ramp-up. BroadSoft has dedicated resources for post-sale
customer support and is committed to the success of our customers.
For further information about QuickStart resources and program details,
please contact your account managers or members of the BroadSoft
marketing team.
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