BroadSoft Beat

Don’t Throw the Baby out with the Bathwater

Over the past few months, I’ve been seeing a few posts from industry pundits on the state of the Unified Communications (UC) market—and they’re not always that positive.  [ Read More ]

UCaaS a Must-Have for Service Provider Success

Businesses of all sizes have finally reached a comfort level with cloud-based services and applications. That’s certainly become the case with cloud communications and collaboration which according to the latest study from the Synergy Research Group, continues to grow 16%.. [ Read More ]

Messaging is the Message

In his post earlier this month, Mike Tessler, our CEO, discussed the digital transformation of business. The customer journey has gone online. People are discovering content, evaluating decisions, and making purchases in the digital realm. But where online exactly is this new.. [ Read More ]

Video Communications and Collaboration: Why WebRTC is the Game Changer

Video-based communications have long been part of the unified communications portfolio for over a decade and yet, their adoption has lagged behind voice-based systems. A few large players have dominated the video-conferencing market through these years mainly as suppliers of.. [ Read More ]