Registration | Sponsors | Agenda | Hotel | About | Home

SUNDAY - MONDAY - TUESDAY - WEDNESDAY - Download - Agenda PDF

Monday - 16 October 2006
7:30 am - 8:30 am	Continental Breakfast (sponsored by Ensim) and Solutions Showcase
8:30 am - 9:00 am	Welcome
9:00 am - 10:00 am	Keynote Winning the End User What are the most effective strategies for marketing and selling VoIP services to end users? MIT behavioral economics expert Dan Ariely launches the conference sessions with his insights into how to sell and market technology products to end users. Dan is MIT's expert on how and why consumers take action in business and economic environments, and what this means for VoIP services in terms of business innovation, strategy and marketing. Dan Ariely - Professor of Management Science, MIT, Sloan School of Management. PhDs in both marketing and cognitive psychology; joint appointments at MIT in both the business school and its famous Media Lab.
10:00 am - 10:30 am	Break (sponsored by Acme Packet) and Solutions Showcase
10:30 am - 11:30 am	Market Research Business VoIP Services for the SME Market
11:30 am - 12:30 pm	Panel Taking a Larger Share of the Enterprise Wallet
12:30 pm - 1:30 pm	Networking Lunch and Solutions Showcase
1:30 pm - 2:30 pm	Corporate Briefings

SUNDAY - MONDAY - TUESDAY - WEDNESDAY

General Session:
Market Research
Savatar conducts global research on business VoIP services for the SME market. This session presents Savatar's findings, including some from custom research performed exclusively for the BroadSoft Connections audience, about end user desires and offers guidance on how service providers can be more effective at marketing and selling to SMEs.

• John Macario, President, Savatar Consulting
  

---

General Session:
Taking a Larger Share of the Enterprise Wallet
Carriers are one group among many players competing for a share of the total enterprise budget. This session looks at the enterprise from a broad view and considers how carriers can win a greater overall share of what the enterprise spends on communications, including mobile solutions, collaboration, and IT support.

• Moderator: Gene Signorini, Vice President, Yankee Group
  
• Dietmar Geiler, Head of Business VoIP Services, T-Systems
• Markus Hombrecher, Head of Network & IT, Vodafone Netherlands
• Eric Tigchelaar, Manager Managed Services & Design Office, KPN
• James R. Tyrrell, Executive Director of Advanced Voice Services in Product Management, Verizon Business
• Warren Williams, VP and Senior Program Director, InfoTech

---

Networking Lunch
This is your chance to participate in additional interactive discussions on topics of common interest. Each session includes a subject matter expert moderator and provides plenty of opportunity for networking and brainstorming among colleagues who want to explore a specific topic over lunch.

 

---

Go to Market Track:
Business Trunking Panel: Beyond Connectivity
Looking past simple connectivity, this session focuses on business trunking best practices- what's working and what's not- and discusses the future of selling overlay features on top of business trunking.

• Moderator: Diane Myers, Director, Strategic Marketing, BroadSoft
  
• Patrick Herron, Director, Product Marketing, McLeodUSA
  
• Keith Murray, Group General Manager, Commander Communications
  
• Brooks Robinson, CMO, Cbeyond
  
• Lou Sommi, VP, Product Management, ATX
  

---

Case Study Panel:
Hear Directly from SMEs: Why We Picked Hosted Services
This session highlights the perspective of small and medium enterprises and discusses why they chose hosted voice services and what their experience has been with the services.

• Moderator: Michael Lauricella, Director, Field Marketing, BroadSoft
• Mike Myshrall, Managing Director, Mercator Capital
• Robert Vespestad, CIO, FCStone Group
• Joseph Zell, General Partner, Grotech Capital Group
  

---

Deployment Track:
How to Support the Desktop as Demarc
In a world where the telephone closet no longer serves as a point of demarcation, service providers need to take a whole new approach to support. This session discusses best practices in PC troubleshooting and supporting the customer at the desktop level.

• Moderator: Wayne Bovier, Director, Product Management - Clients, BroadSoft
• Katherine Flick, Vice President, Channel Development, Reignmaker
• John Guillaume, SVP Sales and Marketing, New Global Telecom
• Nathan Stratton, CTO, Voila IP
• Bill Webb, VP, Product Management, mindSHIFT
  

---

Partner Ecosystem Track: Integrating with BroadWorks Session I and II
Select BroadSoft partners (Premier Access partners and Platinum and Gold access sponsors) share their solutions that are integrated with BroadWorks and discuss how they have gone beyond basic interoperability to create better solutions for service providers

• Session I Moderator: Sandro Cianci, Director, Business Development, BroadSoft
  
• John Drolet, VP, Service Provider Sales, Aastra
  
• Jim Kruger, VP, Marketing, Voice Communications, Polycom
  
• Kenneth Kuenzel, Founder, VP, Engineering & CTO, Covergence
• Theresa Robinson, Director, Product Management, Avaya
• Chris Thompson, Product Manager, Adtran

Select BroadSoft partners (Premier Access partners and Platinum and Gold access sponsors) share their solutions that are integrated with BroadWorks and discuss how they have gone beyond basic interoperability to create better solutions for service providers.

• Session II Moderator: Dave Block, Manager, Partner Program, BroadSoft
  
• Josh Bottum, Sales, Linksys
  
• Dennis Gatens, CTO, Carrier Access
  
• Kevin Klett, Vice President, Product Management, Acme Packet
  
• Alan Marks, Senior Product/Solutions Manager, Alcatel
• Dave Martin, VP, Marketing, Edgewater
  
• Timothy Steele, Senior VP Global Alliances & Business Development, Siemens
  

---

Go to Market Track:
FMC: What End Users Really Want
Looking past the technology of the fixed mobile convergence industry, this panel discussion takes the perspective of the end user and considers what they can gain from FMC.

• Moderator: Ed Lewis, General Partner, RCBG
  
• Brian Gregory, VoIP Product Marketing Manager, Sprint
  
• Mike Herrmann, Director, Business Development, Cincinnati Bell
  
• Anil Kutty, Innovations Consultant, Vodafone
  

---

Case Study Panel:
How We Won SMEs: The Service Provider Perspective
This session features the perspective of the service provider in the life cycle of an SME deal, how the deal was won, and lessons learned in the process.

• Moderator: Michael Lauricella, Director, Field Marketing, BroadSoft
  
• Mark Lower, Managing Director, MVS, InTechnology
  
• Raul Martynek, President & CEO, InfoHighway
  
• Robert Phelan, President, General Manager, Vantage Communications
  
• Sanjay Srinivasan, VP, Product Development, LightEdge Solutions
  

---

Deployment Track:
Making End Users Productive (without Calling the Help Desk)
With the right tools, end users can perform basic self-support and maintenance. This session discusses how areas such as end user training, diagnostics, and self-service Web portals can reduce the burden on helpdesks and ensure a more positive experience for the end user.

• Moderator: Geoff Hicks, Vice President, Global Operations, BroadSoft
  
• Chris Bajorek, Director & Founder, CT Labs
  
• Richard Batelaan, COO, Cbeyond
  
• Adrian Cuadros, CTO, Alestra
  
• Ben Tchoubineh, CEO, VoIP Training
  

---

Solution Showcase
The Solution Showcase features demonstrations of cutting edge products, services, and technologies from BroadSoft, Connections sponsors, and participating partners. View list of sponsors

 

---

Corporate Briefings
Representatives from BroadSoft Connections sponsors present their solutions and discuss their latest roadmaps related to BroadSoft solutions.