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SUNDAY - MONDAY - TUESDAY - WEDNESDAY - Download - Agenda PDF

Tuesday - 17 October 2006

7:30 am - 8:30 am

Continental Breakfast (sponsored by Ensim) and Solutions Showcase

8:30 am - 10:00 am

Debate
TEMS vs. IT - Competing Visions for the Future

10:00 am - 10:30 am

Break (sponsored by Acme Packet) and Solutions Showcase

10:30 am - 11:15 am

BroadWorks Vision:
Linking to the End User Vision

11:15 am - 12:15 pm

Keynote: The Long Tail

Chris will share his theory, published in his current New York Times best-seller, The Long Tail: Why the Future of Business Is Selling Less of More. In this lively session, Chris will describe how the economy and culture are forcing a shift from mass markets to niche products and services, and how companies can develop new strategies and operations to capitalize on this new growth opportunity. Hear how the "Long Tail" theory could impact the delivery of VoIP services.


Chris Anderson - As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He has written an important and exciting new book that defines an entirely new economic model for business.

12:15 pm - 1:30 pm

Networking Lunch and Solutions Showcase

1:30 pm - 2:30 pm

Corporate Briefings

Go-To-Market Track:
Case Study Panels
Deployment Track:
Partner Ecosystem Track:
 2:45 pm -  4:00 pm

Hear Directly from Large Enterprises
Why We Picked Hosted Services
 4:00 pm -  4:30 pm
Break (sponsored by Acme Packet) and Solutions Showcase

 4:30 pm -  5:45 pm


No session
 6:30 pm -  10:00 pm
Tuesday Dinner Event (sponsored by Carrier Access)
 10:00 pm -  1:30 am
Tuesday After Party (sponsored by IBM)

SUNDAY - MONDAY - TUESDAY - WEDNESDAY

 

Debate
TEMs vs. IT - Competing Visions of the Future
Who has the right view of the future? This is your chance to get a peek into the competing visions of leading telecom equipment manufacturers (TEMs) and IT vendors into the demand for VoIP and the network and the end user of the future.

  • Moderator: Bill Gildea, Director, Janney Montgomery Scott
  • Niklas Carlheim-Muller, Director, Ericsson
  • Thomas Clayton, General Manager, Telecom Business, BEA
  • Tim Greisinger, Director, Communications Sector, IBM
  • Timothy Steele, Senior VP Global Alliances & Business Development, Siemens
  • Vittorio Viarengo, Vice President, Development, Oracle
  • Rob Falkner, Director of Hosted & Managed Applications, Lucent Worldwide Services

BroadWorks Vision:
Linking to the End User

CTO Scott Hoffpauir shares the BroadSoft vision of where technology is headed, how networks are evolving, and how BroadSoft solutions fit into the picture. The session will take a close look at what end users want and how industry can meet that demand, including why software clients such as toolbars and mobile clients have tremendous potential to meet usability needs.

 


Networking Lunch:
This is your chance to participate in additional interactive discussions on topics of common interest. Each session includes a subject matter expert moderator and provides plenty of opportunity for networking and brainstorming among colleagues who want to explore a specific topic over lunch.



Go-to-Market Track:
Attacking the Verticals

Learn how businesses in different vertical markets apply the benefits of hosted VoIP services to meet their specific communications needs.
  • Moderator: Diane Myers, Director, Strategic Marketing, BroadSoft
  • Kevin Brown, CEO, IPCelerate
  • Chris Farrar, President, Percipia
  • Jeff Stern, VP, Marketing & Application Products, TerreStar Networks

Case Study Panel:
Hear Directly from Large Enterprises - Why We Picked Hosted Services

This session highlights the perspective of large enterprises and discusses why they chose hosted VoIP services and what their experience has been with the services.
  • Moderator: Mark Enstrom, Manager, Field Marketing, BroadSoft
  • Dr. Elliot Eichen, Department Manager, Verizon
  • Scott Feldbush, CIO, Arc One
  • Pradip Patel, Data Engineering Manager, University of Michigan

Deployment Track:
Mobile/FMC: How to Deploy BroadWorks to End Users

In this session, panelists explain how to build a fixed mobile convergence network, including options for network elements, clients, and configuration, to deliver advanced VoIP services to users.
  • Moderator: Alex Doyle, Senior Director, Solutions, BroadSoft
  • Gerry Askefalk, CTO, DCG
  • Daniela Bendor, Head of Marketing & Business Development, North America, Outsmart Telecom
  • Pompilu Tripa, President, Atlas Telecom Network

Partner Ecosystem Track:
How to Build a Third-Party Application

BroadWorks offers robust interfaces for custom third-party development. Using examples, this workshop demonstrates how to leverage those capabilities to customize and create applications to bring added value and differentiation to service offerings.
  • Moderator: Jamie Palmer, Senior Director, Technology, BroadSoft
  • Chris Tutt, Technical Director, Kakapo Systems

Go-to-Market Track:
Triple Play - Unlocking the Value beyond POTS

Bundling voice, television, and Internet access has taken a strong hold in the telecom market. This session addresses how carriers can leverage this triple play with the enhanced value of VoIP services and how to better integrate all three components to create a better user experience.
  • Moderator: Diane Myers, Director, Strategic Marketing, BroadSoft
  • Mario Bustamante, CEO, HControl
  • Edwin Lau, Director, Portfolio Management, TELUS
  • David Rondeau, Voice Product Development, Consume Markets, Embarq
  • Ann Shaub, Director - Retail Services Technologies, Verizon

Deployment Track:
User Productivity through Portals

The Web portal has become a critical component to a positive customer experience, enabling self-service and keeping costs down to allow for more profitable deployments. This discussion highlights the elements of a good Web portal, some common mistakes, and best practices to do it right.
  • Moderator: Jim McGonigle, Director, Solutions, BroadSoft
  • Andrew Hurrell, Director, Marketing, Atreus
  • Nicola Jackson, Director, Product Management, XO Communications
  • David Wippich, President & CEO, Ensim

Partner Ecosystem Track:
Show Me the Apps

No slides, no mock-ups, no simulations! This exciting session highlights leading edge technology in live demonstrations, featuring a mix of BroadSoft technology and third-party partner technology integrated with BroadWorks.
  • Moderator: Michael Lauricella, Director, Field Marketing, BroadSoft
  • Wayne Bovier, Director Product Management, BroadSoft
  • Kenneth Kuenzel, Founder, VP, Engineering & CTO, Covergence
  • Nikki Mehta, Senior Product Manager, BroadSoft
  • Marco Nasr, Sales Engineer, First Hand Technologies
  • Marty Schuchman, VP, Software Engineering, Apptix
  • Steve Tutt, Marketing Director, Kakapo
  • Steve Zimba, Business Director, Microsoft

Solution Showcase
The Solution Showcase features demonstrations of cutting edge products, services, and technologies from BroadSoft, Connections sponsors, and participating partners. View list of sponsors



Corporate Briefings
Representatives from BroadSoft Connections sponsors present their solutions and discuss their latest roadmaps related to BroadSoft solutions.