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Agenda
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MONDAY, October 15, 2007
7:15 am - 8:15 am Continental Breakfast
8:30 am - 9:00 am Welcome

Get fired up for BroadSoft Connections 2007 as Michael Tessler and Scott Wharton launch the conference and get you ready for Scaling New Heights.
  • Michael Tessler, President & CEO, BroadSoft
  • Scott Wharton, VP, Marketing, BroadSoft
9:00 am - 10:15 am Keynote: The Art of Evangelism

Turn your customers, partners and employees into true believers who will spread the word about your VoIP services. Entrepreneur Guy Kawasaki will let you in on the art of evangelism, exploring ways that companies can use "secular evangelism" to instill passion within and about their businesses.

A dynamic speaker and marketing strategist, he ranks as one of the top 100 bloggers in the world. See why Kawasaki is in demand as a speaker from world-class organizations, including Nike, Wal-Mart, Sprint, Hewlett-Packard, IBM, Saturn and Forbes.
  • Guy Kawasaki, Entrepreneur, Previous Apple Fellow & Bestselling Author
10:15 am - 10:45 pm Break
10:45 am - 12:00 pm General Session: Scaling VoIP to the Mainstream

VoIP is ripe for expanding into the mainstream. In this session, learn about how service providers are scaling beyond initial deployments, and planning to expand services to thousands and even millions of users.
  • Moderator: Scott Wharton, VP Marketing, BroadSoft
  • Chris Gatch, CTO, Cbeyond
  • Ginny Hutchinson, CMO, Speakeasy, A Best Buy Company
  • Mark Kaish, VP, Voice Strategy & Product Development, Cox Communications
  • Paul Velders, Director, Business Development, KPN
12:00 pm - 1:30 pm

 Networking Lunch

Take advantage of our unique networking lunch, where you can participate in smaller, focused discussions. Each discussion is an informal, moderated roundtable. Go in-depth on 30 topics that go beyond subjects covered in conference sessions.

Solution Showcase

Learn about cutting-edge products, services and technologies from BroadSoft, Connections sponsors and participating partners.
1:30 pm - 2:30 pm Corporate Briefings

Representatives from BroadSoft Connections Platinum and Gold sponsors present their solutions and discuss their value propositions related to BroadSoft solutions.
2:45 pm - 4:00 pm Go-to-Market Track Case Study Track Deployment Track Partner Ecosystem Track
Effective Channel Strategies

For VoIP to go mainstream, service providers need to leverage channels to effectively reach SME and residential users. In this session, service providers and partners will discuss the best ways to reach these valuable end-users.
  • Moderator: Diane Myers, Director, Strategic Marketing, BroadSoft
  • Alan Fitzpatrick, COO, ACN Inc.
  • John Guillaume, Senior VP, Product & Marketing, New Global Telecom
  • John Macario, President, Savatar Consulting
  • Robert Phelan, President, Vantage Communications
 Hear Directly from Large Enterprises: Why We Picked Hosted and Trunking Services

Representatives from large enterprises discuss why they chose hosted and trunking voice services and share their experiences.
  • Moderator: Mark Enstrom, Manager, Field Marketing, BroadSoft
  • Chad Hamilton, Director, IT, FreemantleMedia North America
  • Todd Lassiter, Director of Infrastructure, North America, Euro RSCG Worldwide
 Preparing to Launch

From Day One, VoIP service providers need to have a system in place that's prepared to meet customers' needs. In this session, hear about what you need to know before you deploy.
  • Moderator: Roxanne Raymundo, Senior Director, Sales Engineering, BroadSoft
  • Adrian Cuadros, CTO, Alestra
  • Joe Demmons, COO, Engineers Consulting Group
  • Chris McFarland, Group VP & CTO, McLeodUSA
  • Charles Scarborough, Director, Product Development, Cox Communications
 Integrating with BroadWorks:
IP PBXs

Select BroadSoft partners share their solutions that integrate IP PBXs with BroadWorks Business Trunking, and discuss how they collaborate with BroadSoft to create better solutions for enterprises.
  • Moderator: Curtis Hartmann, Director, Product Management, BroadSoft
  • Peter Baker, CTO, Sutus
  • Bill Miller, VP, Product Management & Marketing, Digium
  • Jeff Smith, Senior Product Manager, Response Point, Microsoft
  • Johnny Su, Senior Product Marketing Manager, Linksys
  • Jennifer Blatnick, Manager, Product Marketing, Cisco Systems
4:00 pm - 4:30 pm Afternoon Break
4:30 pm - 5:45 pm Scaling
through Marketing:
Best Practices

There's more to marketing VoIP services to businesses than focusing on the technical sale. This session will examine effective marketing practices such as direct mail, advertising and web strategies.
  • Moderator: Mike Lauricella, Director, Field Marketing, BroadSoft
  • Christian Petř Hřien, Product Manager, V2Tel
  • Ginny Hutchinson, CMO, Speakeasy, A Best Buy Company
  • Naji Khoury,VP, Products & Business Development, Centennial de Puerto Rico
  • Nicola Jackson, Director, Product Management, XO
 Hear Directly from SMEs: Why We Picked Hosted Services

SMEs discuss why they chose hosted voice services and share their experiences.
  • Moderator: Mike Wilkinson, Director European Marketing, BroadSoft
  • Clark Atwood, VP, Technical Sales, Concierge Communications
  • Laura Borgstede, CEO, Calysto Communications

 Best Practices in LAN Implementation

Successfully deploying hosted IP PBX services means moving beyond basic WAN connectivity - and into LAN. This session will help you learn how to make this transition seamlessly.
  • Moderator: Rob Wyatt, Director, Sales Engineering, Asia Pacific, BroadSoft
  • Charlotte Baker, CEO, Digital Hands
  • Jeff Pelletier, CTO, Simple Signal

 Integrating
with BroadWorks:
CPE

Select BroadSoft partners who are leading equipment vendors in the industry share their solutions that are integrated with BroadWorks, and discuss how they have gone beyond basic interoperability to create better solutions for service providers.
  • Moderator: Mark Wilson, Director, Business Development, BroadSoft
  • John Drolet, VP, U.S. Sales, Aastra
  • Jeremy DuPont, Director, Product Management, Voice Integration Solutions Group, Carrier Access
  • Jim Kruger, VP & GM, Voice Desktop & Conferencing BU, Polycom
  • David Martin, VP of Marketing, Edgewater Networks
  • Lior Moyal, VP, Marketing, CPE Business Line, AudioCodes
  • Chris Thompson, Product Manager, ADTRAN
6:30 pm - 10:30 pm Monday Dinner Event

Invitation to the Wrigley Mansion:
Meet the Great Gatsby