Keynote Speaker Highlights

Guy Kawasaki
Entrepreneur, Previous Apple Fellow & Author

Guy Kawasaki is the author of The Art of the Start, the managing director of Garage Technology Ventures and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Guy Kawasaki was one of the individuals responsible for the success of the Macintosh computer.

Guy Kawasaki's book, The Art of the Start, draws parallels between entrepreneurs starting new companies and employees in established companies who are trying to create a new product or service. He is the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Mr. Guy Kawasaki has a B.A. from Stanford University and an MBA from the University of California Los Angeles, as well as an honorary doctorate from Babson College.

Dr. Robert Cialdini
President, Influence At Work
Regent's Professor, Arizona State University

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science and Practice, are the results of years of study into the reasons that people comply with requests in business settings. Worldwide, Influence has sold over a million copies. Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.

Dr. Cialdini is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology at Arizona State University, where he has also been named Distinguished Graduate Research Professor.