Agenda
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TUESDAY, October 16, 2007
7:15 am - 8:15 am Continental Breakfast
8:30 am - 9:45 am General Session: Real World FMC

What is “FMC”? It depends on whom you ask. This panel discussion will explore the real-world relevance of fixed-mobile convergence (FMC), with a focus on what it means for service providers and end-users and the value it has for them.
  • Moderator: Scott Wharton, VP Marketing, BroadSoft
  • Kim Ganote, Director, Product Management Integrated Voice Services, Sprint
  • Mike Greening, Principal, Rebox Consulting
  • Alexander Kalkman, Marketing Manager, Converged Business, Vodafone NL
  • Naji Khoury, VP, Products & Business Development, Centennial de Puerto Rico
9:45 am - 10:30 am General Session: BroadWorks Vision: Scaling through Network Transformation

As voice networks worldwide make the move to IP, hear how BroadWorks is an integral part of the solution. This session takes a close look at factors driving Class 5 switch replacements and the role of IMS.
  • Scott Hoffpauir, CTO, BroadSoft
10:30 am - 11:00 am Break
11:00 am - 12:15 pm Locknote: Influence, the Ultimate Power Tool

In order to scale the market for VoIP services, industry participants need to turn on-the-fence prospects into customers and expand existing relationships. An important tool for achieving this: Influence.

Dr. Robert Cialdini is not your typical lecturer. He spent three years “undercover” applying for jobs and training at used-car dealerships, fund-raising organizations, telemarketing firms and other places where he could observe persuasive tactics in action. He developed his six principles of persuasion based on this unorthodox research, and wrote about them in his book, Influence: Science and Practice — which recently hit #7 on the New York Times Best-Seller List.

Speaker: Dr. Robert Cialdini, President, Influence At Work, and Professor, Arizona State University
12:15 pm - 1:30 pm

Networking Lunch

Take advantage of our unique networking lunch, where you can participate in smaller, focused discussions. Each discussion is an informal, moderated roundtable. Go in-depth on 30 topics that go beyond subjects covered in conference sessions.

Solution Showcase

The Solution Showcase features cutting-edge products, services and technologies from BroadSoft, Connections sponsors and participating partners.
1:30 pm - 2:30 pm
Corporate Briefings

BroadSoft Connections sponsors present their solutions and discuss their latest to BroadSoft solutions.
2:45 pm - 4:00 pm Go-to-Market Track Deployment Track Partner Ecosystem Track
Innovative VoIP
Offerings


The move to IP-based services offers service providers the ability to carve out unique service offerings, including video, custom applications and wireless solutions to create differentiated value propositions in the markets they serve. Hear about some of these innovative approaches—and maybe come away with ideas for your own.
  • Moderator: Diane Myers, Director, Strategic Marketing, BroadSoft
  • Mario Bustamante, CEO, HControl
  • Jon Schnelz, CTO, Strata8
  • Marty Sorensen, Manager, ADP Dealer Services
  • Jeffrey Uphues, CEO & President, VoilàIP
Scaling Operations to Support Millions

As businesses scale their services, it can be a challenge to manage all those additional customers in a cost-effective manner. In this session, panelists discuss best practices in areas such as order entry, device and account management, billing, call centers and web tools.
  • Moderator: Geoffrey Hicks, VP, Operations, BroadSoft
  • Andrea Baptiste, CEO, Atreus Systems
  • Thomas Faherty, Director, Network Engineering & Operations, BroadView Networks
  • Leigh Hart, CTO, Voice Architect, Internode

QuickStart
Affiliates


BroadSoft created the QuickStart Affiliates Program to provide access to approved partners that offer customized assistance to service providers in sales, marketing, product development and technology. In this panel, hear from experts on training, flash creation, LAN assessments, TCO and marketing support.
  • Moderator: Mark Enstrom, BroadSoft
  • JP Laqueur, President, Idea-ware
  • Grace Schroeder, President, Little Green Media
  • William Taylor, President, Corporate Ladders
  • Ben Tchoubineh, CEO, VoIP Training
  • Warren Williams, VP & Senior Program Director, InfoTech
4:00 pm - 4:30 pm Afternoon Break
4:30 pm - 5:45 pm SHOW ME THE APPS!

No slides, no mock-ups, no simulations! This exciting session highlights the latest available technology in live demonstrations, featuring BroadSoft technology and third-party partner technology integrated with BroadWorks.
  • Moderator: Mike Lauricella, Director, Field Marketing, BroadSoft
  • Stephane Angelot, VP, Strategic Solutions, Aastra
  • Alex Doyle, Senior Director, Solutions, BroadSoft
  • Kayvan Alikhani, EVP, Product Management and Engineering, LiteScape
  • Jerome Ferdinands, Product Manager, BroadSoft
  • Michael Green, COO, SimulScribe
  • Nathan Stratton, CTO, VoilàIP
  • Jeffrey Uphues, President, VoilàIP

6:30 pm - 10:00 pm Tuesday Dinner Event

Renaissance Revival
10:00 pm - 1:30 am Tuesday After Party

The Dungeon with Tainted Love