As vice president of operations, Geoffrey Hicks is responsible for leading BroadSoft's global operations, including field services, project management, and technical support. Hicks joined BroadSoft in early 2006, bringing over 25 years of senior management experience in global network management and operations, voice and data engineering, and technical business development.

Previously, he had founded CNV Group, LLC, a global telecommunications consulting practice working with corporate board members to optimize operations of major telecommunications carriers. Hicks has also served as an executive officer for Primus Telecommunications Inc., where he was tasked with execution of significant capital and operating expense reductions while preparing for deployment of next-generation technologies and products for both, consumer and enterprise VoIP markets.

Prior to Primus, Hicks held executive positions at Guidecomm Systems Inc., E.spire, and MCI. Hicks was also a member of the founding executive team of Concert Communications, as a senior technical advisor for several key international agreements creating network infrastructures in Canada, Latin America, and Europe.

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