Ferry brings 19 years of experience in the telecommunications, Internet and recruitment industries to her role as BroadSoft's vice president of marketing. Her brand management and product marketing expertise have helped boost the profiles of numerous technology companies.

Before coming to BroadSoft, she was vice president of marketing at online recruiting companies SnagAJob and JobFox. As director/vice president of marketing at domain name registration company Network Solutions, she helped revamp the company's brand and position it as a respected leader of web services.

Ferry helped to build one of the best-known Internet brands as director of marketing for online jobs site CareerBuilder.com. Before moving to companies with web-based products, she spent eight years at MCI, where she had revenue and branding responsibilities. Ferry holds an MBA in Marketing from Marymount University.

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