BroadSoft

BroadSoft Expands Executive Team With Addition Of Ken Rokoff As Vice President, Business Development

Industry Veteran Brings a Wealth of Global Business Development and Leadership Experience to Help Further Company's Evolution

GAITHERSBURG, MD, November 26, 2001 - BroadSoft, Inc., the leader in service delivery systems and voice applications, today announced that former iBasis executive Ken Rokoff has joined the executive team as vice president of business development. In this role, Ken will leverage his extensive management and technology experience to expand the company's strategic partnerships, develop the company's international sales strategy, and further the market penetration of BroadSoft's solutions.

"BroadSoft recognizes that strong and effective business partnerships are key to a successful business and the widespread market acceptance of BroadWorks™ has produced numerous partnership opportunities for us," said Michael Tessler, President and CEO of BroadSoft. "We are confident that Ken's breadth of global experience and proven track record in building successful industry relationships will play an important role in our continued expansion."

Rokoff boasts an extensive background in business development in the telecommunications and Internet industries. Previously he served as Vice President of Strategic Initiatives for iBasis Speech Solutions, the leader in advanced Internet-based voice communications. In this role, he helped to secure a market leadership position for iBasis by devising and implementing a successful business plan to increase its focus on the emerging speech recognition and voice portal market. At Sprint International, Rokoff helped develop the strategy to further the company's presence around the globe by spearheading international network sales in Europe, Asia, and the Middle East.

"This is an exciting time to join BroadSoft's executive team," said Rokoff. "BroadSoft has demonstrated its leadership in the enhanced telephony services market with its powerful service delivery system and voice applications as well as its recent succession of customer wins. BroadSoft recognizes the value of forging industry-leading partnerships and exploring international sales opportunities to deliver the best possible solutions, and I look forward to working with BroadSoft's stellar management team to do just that."

BroadSoft's BroadWorks™ is the industry's first complete service delivery system that enables service providers to offer a rich set of web-enabled user-friendly enhanced telephony services. BroadWorks' highly scalable, flexible architecture and capabilities provide comprehensive packet-based telephony applications including small-medium sized enterprise (SME) Centrex services, enterprise networking and private branch exchange (PBX) replacement. It cuts across circuit and packet technologies, allowing service providers to roll out packet-based telephony services with incremental investment to their network infrastructure. In addition to the comprehensive set of services, BroadWorks also offers web-based enterprise and service providers administration features. It also integrates with key business tools such as Microsoft Outlook. Capabilities and services can be customized and managed via BroadWorks' web-based portal, CommPilotä, which provides an alternative user interface for enhanced services, replacing the flash-hook and star codes of a standard phone.

About BroadSoft

BroadSoft, Inc., is the leading provider of service delivery systems and voice applications for integrated communications providers (ICPs) next-generation telephony services. BroadWorks, the company's flagship product, allows service providers to rapidly and economically design and deploy web-enabled enhanced telephony services to their customers. BroadSoft has received extensive industry recognition including recognition as a "Hot Start-Up" by America's Network and Telecommunications magazines, two of the leading telecommunications industry publications. BroadWorks was also recognized as Product of the Year by Communications Solutions magazine. BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and also maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing
+1-240-364-9038
lferry@BroadSoft.com