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BroadSoft Announces Winners in XCv2 Developers Challenge

Global Participation Fuels the Development of Innovative Communication Applications

GAITHERSBURG, MD, September 16, 2009 – BroadSoft, Inc., the worldwide leader in VoIP applications, today announced the winners of its second annual XCv2 developer challenge. Co-sponsored by Polycom, XCv2 invited application developers, software development teams and independent software vendors (ISVs) to create innovative, new application mashups using BroadSoft's Xtended Web Services and other open application program interfaces (APIs).

Interest in XCv2 was overwhelming, drawing developers from around the world and 10x the response in registrations compared to last year's contest. XCv2 culminates a five-month submission process and judging by a panel of industry experts. Winners were selected in three categories based on a number of criteria, including innovation, user experience, business value and usage of suggested tools and APIs.

XCv2 award categories and winners are as follows:

XBusiness - Applications that enhance the productivity of business users. Two applications tied for first place in this category.

Developer: Excendia (Montreal, Canada)/App: Excendia Virtual Assistant
Description: a speech-enabled application that enables mobile users to use voice commands to listen and reply to e-mails, send new e-mails, review and schedule calendar appointments, control their phone status and call forwarding.

Developer: MobileMax (Herzelia, Israel)/App: MobileMax Enterprise Edition
Description: a Unified Communications (UC) client for mobile phones enabling users to integrate BroadWorks® features to their cellular phones. Business users can seamlessly route mobile calls via their IP Centrex using their cell phone's native dialer, contact list or call log. The Enterprise Edition provides easy access to their IP Centrex call-control features such as Remote Office, Do Not Disturb, Call Retrieve, Call FWD, etc., from the mobile handset.

XConsumer - Applications that make the day-to-day lives of consumers easier to manage.

Developer: WorldxChange Communications/Sulaco Technology (Auckland, New Zealand)/App: MyZazu
Description: an online portal in which individuals can broadcast events and notices via text to speech, e-mail, SMS and twitter, to their contacts. MyZazu integrates telephony, social networking and Google to empower users to take advantage of the many communication methods and customize them to suit their particular needs. With the move to cloud computing and communications, MyZazu is a one-stop shop UC communications portal

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XCool - Applications that embody the spirit of Xtended, mashing up multiple APIs to create new user experiences.

Developer: Joseph Farrar/JoeDeveloper.net (Las Vegas, U.S.)/App: Visual Voice Mail for Polycom's VVX1500
Description: a video desktop phone application that transcribes voicemails for business users and enables click-to-call directly from the transcription.

"Our developer community continues to help us realize the vision of BroadSoft's Xtended program - to enable mainstream developers to easily integrate voice into everyday Web and mobile experiences," said Leslie Ferry, vice president of marketing at BroadSoft®. "We're pleased that XCv2 attracted a strong response from a broad range of developers, who showed incredible creativity and innovation in the use of BroadSoft's open APIs to develop a variety of high-value communication applications that service providers can take to market today. Through XCv2, BroadSoft has created new opportunities to generate revenue for both service providers and developers, as well as new services and value for end users."

About Xtended

BroadSoft Xtended is a free program that fosters the development of innovative voice, Web 2.0 and mobile communication applications. Xtended is responsible for the creation of real-world voice mashups for popular business and consumer applications, including Salesforce, Facebook, and ACT! by Sage. BroadSoft Xtended provides developers with the ability to quickly develop and distribute innovative "carrier-class" mashups, while also offering them direct access to a market and money. With a mission to cultivate revenue-generating relationships between service providers and developers, BroadSoft's Xtended Developers Program provides an application development portal that houses APIs, sample code and documentation. Through the BroadSoft Marketplace, BroadSoft's online storefront of third-party applications, developers can reach over 500 million subscribers served by BroadSoft customers.

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing
+1-240-364-9038
lferry@BroadSoft.com