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BroadSoft Announces HD Video Conferencing Service

Enabling telecommunications service providers to offer a cost effective, on-demand video conferencing service to businesses of all sizes

GAITHERSBURG, MD, March 1, 2011 – BroadSoft, Inc. (Nasdaq: BSFT), the leading global provider of IP-based communications services to the telecommunications industry, today announced the commercial availability of BroadCloud Video – a high-definition (HD), always available, video conferencing service that business users can connect to from a variety of desktop and room telepresence environments. It is the first BroadCloud Unified Communications (UC) service to be made commercially available following the company's announcement of the BroadCloud® cloud-based, hosted infrastructure platform last fall.

A recent ABI Research report projects that the value of the telepresence, video infrastructure and endpoints market, of which HD video is a component, is set to reach $5.5 billion by 2016. By utilizing a cloud-based service delivery platform, BroadCloud Video enables service providers to deliver HD video conferencing that is simple for enterprise customers to manage, offers predictable costs, requires minimal upfront investments and seamlessly integrates with an organization's existing communications services and video enabled endpoints, whether a desktop, mobile device, room telepresence, etc.

"BroadCloud Video is designed to enable our service provider customers to offer a cost-effective, high-definition video conferencing service to businesses of all sizes, but we believe the pricing structure and minimal support requirements will be particularly attractive to mid-size businesses that are currently underserved by today's video conferencing technology options," said Michael Tessler, president and chief executive officer, BroadSoft. "The goal of BroadCloud Video is to accelerate the adoption of video conferencing, which we believe will improve the productivity of businesses by allowing users to seamlessly connect, collaborate and engage."

BroadCloud Video supports standards based desktop and room telepresence systems at up-to HD video quality and connection via SIP, H.323 and H.320. Additional benefits for end-users and service providers include:

Key Benefits to Businesses:

  • Always On – available 24 hours a day, 365 days a year for convenient and easy access.
  • Flexible Service Options – designed to ensure predictable usage costs; costs start and end when the host joins and leaves the conference.
  • High Definition – supports video of 720p and higher and HD audio.
  • Permanent Bridge Code – single dial-in number and host PIN for all meetings, ensuring simplicity, consistency and convenience.

Key Benefits to Service Providers:

  • Flexible Services and Pricing Options – enables service providers to offer a customized service to meet their customer needs.
  • Rapid Deployment & Minimal Startup Costs – complements existing Hosted PBX and SIP Trunking services, requiring limited technical support.
  • Cloud Managed Service – hosting and service management provided by BroadSoft.

Learn more about BroadCloud Video.

About BroadSoft

BroadSoft provides software that enables fixed-line, mobile and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "believe," "will" and other similar terms and phrases and include statements regarding the value of the telepresence, video infrastructure and endpoints market by 2016 and whether this is evidence that videoconferencing is expanding from the desktop and conference rooms to mobile devices, whether the pricing structure and minimal support requirements of BroadCloud Video will be particularly attractive to mid-size businesses and BroadCloud Video's ability to or success in accelerating the adoption of video conferencing and thereby improve the productivity of businesses. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the value of the telepresence, video infrastructure and endpoints market by 2016 and whether this is evidence that videoconferencing is expanding from the desktop and conference rooms to mobile devices, whether the pricing structure and minimal support requirements of BroadCloud Video will be particularly attractive to mid-size businesses and BroadCloud Video's ability to or success in accelerating the adoption of video conferencing and thereby improve the productivity of businesses, as well as those factors contained in the "Risk Factors" section of BroadSoft's final prospectus dated December 16, 2010, filed with the Securities and Exchange Commission pursuant to Rule 424(b) of the Securities Act of 1933, as amended, and in BroadSoft's other filings with the SEC. All information in this press release is as of March 1, 2011. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Elaine Myada
+1 240 720 9558
emyada@broadsoft.com

Brian Lustig
+1 301 775 6203
brian@lustigcommunications.com

Sarah O'Neill
+44 (0) 207 751 4444
soneill@miliberty.com