Press Release

BroadSoft Announces Communication Applications Optimized For 4G Networks

Applications enable mobile, fixed and converged operators to capitalize on the expansion of mobile communication device options

GAITHERSBURG, MD, January 24, 2011 – BroadSoft, Inc. (Nasdaq: BSFT), the leading global provider of IP-based communications services to the telecommunications industry, today announced MobileMxD™ – an integrated suite of Consumer and Unified Communications (UC) services optimized for 4G networks and the growing variety of smartphones and tablet devices. With MobileMxD, Mobile Network Operators (MNOs) will be able to provide greater value to their existing consumer services, while tapping into the growing enterprise demand for mobile UC applications.

Fixed and converged operators can leverage BroadCloud™ – the company’s recently announced cloud-based, hosted infrastructure for Software-as-a-Service (SaaS) communications capabilities – to brand and customize UC and consumer solutions, and to shrink time-to-market for delivering these services. MobileMxD extends these benefits to mobile operators seeking to meet the growing demands by individuals for 1) personalized communication services in both their work and personal life, 2) device freedom from communication services and 3) integrated rich content with communication services.

MobileMxD will enable mobile operators to tap into subscriber revenue opportunities across all major smartphone and tablet operating systems (iOS, Android, etc.) and 4G enabled devices. MobileMxD will initially feature several in-demand services, including:

  • MxDFamilyCenter – a web-based application that enables individuals to personalize their communication services and will allow families to stay connected and informed
  • MxDCallCenter – Call Center capabilities, including video calling, which will enhance the customer experience and improves customer satisfaction
  • MxD Instant Messaging and Presence – Smartphone and tablet access to business contacts from an integrated corporate directory, as well as mobile presence & location indicators
  • MxDMeeting – Web collaboration capabilities, including desktop sharing and the ability to initiate, manage and control and participate in meetings, from a smartphone or tablet
  • MxDProVideo – Video-calling and conferencing anytime, anywhere and from any mobile device

“For mobile network operators seeking a path for delivering 4G smartphone and tablet-enabled consumer and UC services- and the increased subscriber revenue that can come with these services – we believe MobileMxD will represent a compelling opportunity to do so quickly and cost-effectively,” said Michael Tessler, president and chief executive officer, BroadSoft. “Through MobileMxD, we are expanding our recently announced strategic approach for fixed and converged operators to mobile operators, providing these operators with a method to monetize their LTE data networks, while integrating voice components.”

MobileMxD will deliver a superior user experience with the availability of high-definition (HD) audio and video. For mobile network operators, MobileMxD will offer several key benefits:

  • New, billable services that are expected to increase average-revenue-per user (ARPU)
  • Higher customer satisfaction, which is expected to increase subscriber average life
  • Improved brand awareness through the extension of services to a range of smartphones and tablets

BroadSoft will be demonstrating MobileMxD at the Mobile World Congress Conference and Exhibition held February 14-17, 2011 in Barcelona, Spain.

About BroadSoft

BroadSoft provides software that enables fixed-line, mobile and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “believe,” “enable,” “expect,” “will,” and other similar terms and phrases and include statements concerning the ability of mobile network operators using MobileMxD to provide greater value to their existing consumer services, while tapping into the growing enterprise demand for mobile UC applications, whether fixed and converged operators can leverage BroadCloud to brand and customize UC and consumer solutions, and to shrink time-to-market for delivering these services, whether MobileMxD can extend these benefits to mobile operators seeking to meet the growing demands by individuals for a variety of services, whether MobileMxD will enable mobile operators to tap into subscriber revenue opportunities across certain operating systems and 4G enabled devices, whether MobileMxD will deliver a superior user experience with the availability of high-definition (HD) audio and video and whether MobileMxD will be successfully developed, adopted by operators and include all of its expected functionality. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to MobileMxD’s ability to provide greater value to mobile network operators, the ability of fixed and converged operators to leverage BroadCloud to brand and customize UC and consumer solutions and accelerate time-to-market for delivering these services, whether MobileMxD will enable mobile operators to tap into various subscriber revenue opportunities and whether MobileMxD will be successfully developed, adopted by operators and include all of its expected functionality, as well as those factors contained in the “Risk Factors” section of BroadSoft’s final prospectus dated December 16, 2010, filed with the Securities and Exchange Commission pursuant to Rule 424(b) of the Securities Act of 1933, as amended, and in BroadSoft’s other filings with the SEC. All information in this press release is as of January 24, 2011. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.


BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Leslie Ferry

+1-240-364-9038

lferry@BroadSoft.com

Brian Lustig

+1-301-775-6203

brian@lustigcommunications.com

Alex Moorhouse

+44 (0) 207 751 4444

amoorhouse@miliberty.com


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