Press Release

BroadSoft Introduces BroadCloud

Hosted applications delivery platform enables telecommunications service providers to offer carrier branded Unified Communications

GAITHERSBURG, MD, October 25, 2010 – BroadSoft, Inc. (Nasdaq: BSFT), the leading global provider of IP-based communications services to the telecommunications industry, today announced BroadCloud® – a cloud-based, hosted infrastructure that will serve as the foundation for the company’s growing Software-as-a-Service (SaaS) communications capabilities. BroadCloud will feature a comprehensive set of Unified Communications (UC) services, enabling carriers to offer enterprise customers a branded UC solution, as well as new online marketplace distribution options.

An Information Week Analytics 2010 Unified Communications Survey of enterprise technology professionals highlighted the specific UC services enterprises value most for meeting business objectives: unified messaging, instant messaging, presence, hosted contact center, mobile integration, web collaboration, videoconferencing and integration with business software. BroadSoft’s BroadCloud services will empower fixed-line, mobile and cable service providers to extend their communications services to include these in-demand UC services.

As a robust cloud infrastructure application delivery platform, BroadCloud will include BroadSoft’s current SaaS products, PacketSmart and, assuming the closing of the Casabi acquisition, Casabi’s family services, as well as new Unified Communications services:

  • BroadCloud Instant Messaging & Presence – corporate instant messaging and presence which fully integrates a subscriber’s phone status (desktop and mobile)
  • BroadCloud Video – a high-definition, always-on, meet-me videoconferencing service, which supports a wide range of room, desktop and soft client video enabled devices. BroadSoft expects to join Glowpoint (OTCQB: GLOW) to leverage their “Open Video” platform and Telepresence interExchange Network (TEN), to facilitate the delivery of video communications beyond a single enterprise
  • BroadCloud Web Collaboration – a suite of web-based collaboration options, including screen sharing, a document library, chat, audio and video support and whiteboarding, accessible from a wide range of devices
  • BroadCloud PacketSmart – a network assessment and monitoring service that ensures the highest quality of experience (QoE)
  • BroadCloud Casabi – a consumer focused solution that enables the delivery of group SMS, personalized content and tools that help keep families organized

BroadCloud’s infrastructure, which will be strengthened by the acquisition of Casabi, is expected to allow carriers to shrink time-to-market for delivering UC services from years to months or even weeks, and enable them to offer a comprehensive portfolio of UC services when combined with their existing BroadSoft application server platform.

“Rather than following the market and attempting to dictate which services should comprise a UC offering, we have focused our product development efforts on what services enterprises say they want,” said Michael Tessler, CEO, BroadSoft. “With the addition of our BroadCloud hosted platform, we are offering a service delivery model that we believe accelerates time-to-market for our service provider customers, enables them to brand and customize a UC solution and allows them to quickly capitalize on the growing demand of these communications services.”

Finally, BroadCloud enables BroadSoft to extend its online marketplace distribution platform, Xtended. In addition to a traditional direct sales model, service providers can offer their customers the option to access, purchase and start using their communications services within a carrier branded Marketplace, which we anticipate will enable rapid deployment of carrier-branded, hosted UC services.

“Another compelling capability of our BroadCloud platform is the ability for carriers to leverage the growing acceptance and adoption of app stores,” added Leslie Ferry, vice president, marketing, BroadSoft. “We are enabling our service provider customers to complement their existing distribution channels for Unified Communication services with an online marketplace, which is a growing, preferred purchase option by end-users and offers higher service margins.”

BroadSoft is demonstrating their BroadCloud services at its annual users’ conference, BroadSoft Connections 2010: Ignite Progress October 24-27, 2010.

About BroadSoft

BroadSoft provides software that enables fixed-line, mobile and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “anticipate,” “believe,” “enable,” “expect,” “will,” and other similar terms and phrases and include statements concerning the ability of the BroadCloud hosted platform to accelerate time-to-market for service provider customers to deliver UC services or to enable the rapid deployment of carrier-branded, hosted UC services, or the online marketplace being a growing, preferred purchase option offering higher service margins. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including the BroadCloud hosted platform’s ability to accelerate a service provider customer’s time-to-market or to result in the rapid deployment of hosted UC and the growth of the online marketplace and its ability to deliver higher service margins for service provider customers, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-Q for the quarter ended June 30, 2010 and in BroadSoft’s other filings with the SEC. All information in this release is as of October 25, 2010. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Leslie Ferry

+1-240-364-9038

lferry@BroadSoft.com

Brian Lustig

+1-301-775-6203

brian@lustigcommunications.com

Alex Moorhouse

+44 (0) 207 751 4444

amoorhouse@miliberty.com


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