Press Release

BroadSoft’s Xtended Delivers on the Promise of Voice 2.0 and Telephony Mashups

With the BroadSoft Unified Connector for Salesforce, Salesforce users can fully integrate with a BroadWorks phone system.

GAITHERSBURG, MD, January 28, 2009 – BroadSoft, Inc., the leading worldwide provider of VoIP applications, today announced that Xtended has experienced significant growth vis-à-vis service provider adoption, developer participation and application development. Launched in March 2008 to drive the integration of voice and Web 2.0 applications, BroadSoft’s Xtended program enables service providers to offer enhanced, productivity-improving applications that extend the value of their telephony service.

“In today’s dynamic and competitive marketplace, providers need to ‘extend their networks’ to attract and retain customers with innovative, differentiated services,” Leslie Ferry, vice president of marketing at BroadSoft®. “Xtended continues to gain momentum across the Web 2.0 ecosystem and is emerging as the Voice 2.0 program of choice amongst a growing number of service providers globally. Xtended enables providers to create a value-added service portfolio that will generate significant uplift in both revenue and margin.”

Service Providers Capitalize on “Service Innovation”

Several service providers, including Alteva, SimpleSignal, Telesphere, Unity, and WorldxChange Communications, have implemented the Xtended platform and are taking advantage of its extensibility to develop new services that enhance customer satisfaction and loyalty.

“SimpleSignal is not just about providing phone service. We’re giving Web 2.0 a voice by enabling customers to integrate voice into their daily applications,” said Dave Gilbert, CEO of SimpleSignal, a leading business VoIP provider that recently won a bid away from a tier-one provider because of its BroadSoft Unified Connector for Salesforce. “Providing niche services through Web 2.0 applications enables SimpleSignal to differentiate itself and add to the ‘stickiness’ of our services.”

Service providers are also using their own IT resources to build applications for internal use. “Immediately after deploying the Xtended technology, we developed two applications, one of which has improved WorldxChange’s debtor collections by over $100K in the first month of deployment and is in customer trials,” said Cecil Alexander, CEO of WorldxChange, a leading provider in New Zealand. “There are also two more products in the queue.”

Developers Promote their Mashups to a Global Audience

Xtended developers promote their applications to more than 450 service providers and their customers via the Marketplace. Not only does Xtended give developers access to a global audience, but it provides the information and tools they need to create new voice mashups through the Developers Program. The simplicity of BroadSoft’s Xtended Services Interface (Xsi), the application programming interface (API), makes it easy for developers to rapidly create new applications.

“The API is simple and developer agnostic. Since it is mostly HTTP calls, any developer can rapidly adapt to the guidelines of the API regardless of experience set,” said William Bumbernick, CEO of Alteva, a leading business VoIP provider.

“BroadSoft Xtended provides the development community with the ability to quickly develop and distribute new innovative ‘carrier-class’ mashups, while also offering them direct access to a market and money,” said Joseph Farrar, president of JoeDeveloper.NET, a recurring Xtended developer and former winner of BroadSoft’s 2008 Xtended voice mashup contest. Farrar has been contacted by service providers about developing customized versions of his Click2Message Facebook application for their consumer subscribers.

New Telephony Mashups Available on the Xtended Marketplace

Service providers are leveraging the creativity of Xtended third-party developers. Application development is occurring today at a healthy rate amongst Xtended’s growing community of approximately 1,500 developers. BroadSoft’s Xtended Marketplace showcases third-party applications from industry-leading companies, including Salesforce.com, PhoneTag, ACT!, Kakapo, and Litescape. All applications are available for trial at the Xtended Marketplace. New applications include:

  • Attaché – an Apple Mac OS X client that gives users complete control of BroadSoft’s advanced calling features
  • Chumby – a Web-enabled consumer electronic device that allows users to view their call history, click to return missed, placed or received calls, and set ‘Do Not Disturb’
  • MobileSet – a mobile Web application that provides users access to the services they use most
  • QuickSet – a desktop application that runs on the Adobe Air platform, allowing access to several of your services from Windows or Mac
  • Xtended Dialer – a native iPhone application that allows a user to originate calls from an iPhone through their service provider
About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft’s family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft’s products deliver the scale, open architecture and reliability that the world’s leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.


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