BroadSoft

BroadWorks Mobile Unified Communications

BroadWorks Mobile Unified Communications is a unique solution that creates new revenue opportunities for mobile and converged operators. By seamlessly integrating mobile devices with a business’s real-time communications and business applications, the mobile operator delivers a high-demand service that grows minutes of use (MOU) and average revenue per user (ARPU).

Integrated seamlessly with BroadSoft's Hosted PBX and Business Connectivity offerings, Mobile Unified Communications can be deployed to support a business’s workforce with only mobile phones or a business with a combination of mobile extensions and fixed extensions — from PBXs, IP PBXs and Hosted IP phones. A key component of the Mobile Unified Communications Solution, the BroadWorks Mobile Manager delivers sophisticated mobile policy enforcement, call logging, and optimized routing so that the enterprise can achieve a new level of control over mobile phone expenses.

Service Provider Benefits

Increased Minutes of Use

Enterprises can more easily maintain control of mobile phones using policies, and are more likely to provide employees with mobile phones to use on the job. Increased availability and convenience drives more Minutes of Use (MOU).

Keeps the Service Provider at the Center of the Value Chain

By coupling the service provider’s mobile service with the business‘s PBX or Hosted PBX/IP Centrex service, the operator continues to play a vital role in enterprise communications – delivering value added services that generate incremental revenue. Enterprise-centric approaches to FMC can’t achieve this.

Improved Customer Retention

By delivering money-saving services that are easy to use and administer, the mobile operator can expect reduced churn through increased customer loyalty and satisfaction.

No Mobile Handset Client Required

Works with all mobile handsets (entry-level, smart phone, etc.) Reduces deployment and support costs; improves customer satisfaction.

Standards Compliant

Mobile Unified Communications is deployable in non-IMS and IMS architectures using standards based interfaces for IMS, GSM, and CDMA.