SIP trunking is rapidly becoming the standard for connecting enterprise customer premise equipment (CPE) such as Key Systems, TDM PBX, and IP-PBXs, to service provider’s broadband networks, in order to enhance the communications experience with new IP-based services.
The BroadWorks® SIP trunking solution allows telecommunications service providers to deliver cost-effective, feature-rich SIP trunks to businesses, not only enhancing the PSTN voice calling experience, but offering business continuity capabilities, and network assessment and monitoring.
Importantly, BroadSoft® also offers high-value applications that can be bundled with the service provider's SIP trunking market offer - including Unified Communications (UC) services such as Video, Web Collaboration, Instant Messaging and Presence, Business Text/SMS, and fixed/mobile integration.
BroadWorks SIP trunking is compliant with the SIP Forum’s SIPconnect™ standard. SIPconnect compliance dramatically reduces or eliminates the need for interoperability testing between the service provider’s network and a SIP trunk on an IP-PBX, helping them to improve their time to market.
Unlike many SIP trunking solutions in the market today that only provide simple connectivity and are primarily hardware-based, BroadSoft offers an application-oriented platform that delivers both connectivity and enhanced applications, on a single software platform. Service providers can easily differentiate their SIP trunking offers by bundling in appropriate BroadWorks, BroadCloud™ and BroadTouch™ services and applications.