Unified Communications is no longer available only to the largest of large enterprises.
Using BroadWorks and its tight integration with business applications from companies like Microsoft, IBM, and Google, service providers are able to offer "UC as a Service". The service provider hosts UC "in the cloud", and businesses buy UC on an as-needed basis, similar to proven Software-as-a-Service (SaaS) models. With this solution, businesses receive all the benefits of Unified Communications, without having to spend hundreds of thousands of dollars (or more) on premises-based systems.
Employees are productive from any phone, any application, at any location. Customer service improves and issue resolution is dramatically accelerated when employees and enterprises can collaborate faster and smarter, and their communications channels are integrated and unified.
Traditionally, UC has only been accessible to the largest of large enterprises, because of its significant complexity and high costs to acquire, staff, and maintain. However, when delivered as a service "in the cloud", any type of business – small, midmarket, or enterprise – can now take advantage of UC that is hosted and managed by a service provider.
UC solutions from traditional "PBX" vendors are very closed; on the other hand, BroadWorks UC allows you to use any type of phone, PBX, or mobile – this reduces your costs and allows for a solution geared to your business. And using BroadSoft Xtended Web Services integration, your UC solution can be integrated with your key business processes and applications, such as CRM, customer support, or accounting/invoicing.
Because your solution is hosted in a carrier-grade network, you are protected from any site, building, or network outages; calls can be seamlessly migrated to redundant routes or locations in the event of an emergency, ensuring your business never goes down.
Premises-based UC solutions are complex; upgrading them and keeping them current is extremely complex. With UC as a Service, you no longer need to worry about this: your system is maintained and kept current by the service provider, so you do not need to dedicate staff and payroll for a standby communications technology team.
There is a huge segment of SMB and midmarket enterprises worldwide that have been "left out" of the UC revolution, because they do not have the capital or staff to pay for UC implementation; these businesses are desperate for UC functionality and very willing to purchase this in a per-month utility model.
As a service provider, you are specially well-suited to deliver UC, since you are able to leverage BroadSoft multi-tenancy to deliver UC across thousands of enterprises, making it much cheaper for businesses to acquire UC through you.
Businesses are looking for "the power of the bundle" – they want to buy their communications and productivity applications (email, presence, CRM, call center, conferencing) as a bundle from a single trusted source. As a service provider, you are in a unique position to bundle this application with your broadband connectivity to create an extremely differentiated offer.
For various reasons (Economic, Demographic, Technology), there is a huge shift in our market towards hosted, SaaS applications. We’ve seen this happen with email, CRM, Television DVRs – and now it’s happening with communications and collaboration. Businesses want to focus on their core business, not their communications – their desire is that you take care of this function on their behalf.