Rich Guth

Rich Guth
Rich is a member of the CC-One marketing team at BroadSoft. He has built a 25-year career in Silicon Valley bringing new B2B cloud and on-premise software technologies to market including contact center systems, Big Data analytics, Business Intelligence, interactive development environments and web application servers. He has held sales, product management, product marketing, solutions marketing, partner marketing, GM, VP and CMO positions.

Author's Posts

Five Reasons You Should be Using Cross-System Customer Engagement Analytics in your Contact Center

Rich Guth
Written by Rich Guth
on 17.08.2017

There is a lot of talk about using analytics to improve operations and business performance in the contact center, but most companies are barely scratching the surface when it comes to making good use...

[ Read More ]

Customer Journey Analytics With Contact Center Data - A Three-Part Series

Rich Guth
Written by Rich Guth
on 28.07.2017

Your contact center systems provide you with a lot of data. There’s a lot of value in that data, if you just know how to reach it. Doing Customer Journey Analytics with your contact center data,  data...

[ Read More ]

Omni-Channel Contact Center Communications in a Unified Cloud Environment - A Four-Part Series

Rich Guth
Written by Rich Guth
on 05.07.2017

Omni-channel contact center communications means more than offering multiple channels. It means sharing information between those channels, and using customer, agent, channel and interaction informati...

[ Read More ]

Migrating Communications to the Cloud: An Opportunity to Improve Business Processes

Rich Guth
Written by Rich Guth
on 10.04.2017

Given the recent challenges facing several on-premise PBX and contact center systems integrators, it is no wonder that companies are left asking what the future of on-premise looks like, can their cur...

[ Read More ]