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cloud_communications_security_objections_debunked.jpgIf you’re an Avaya customer, you’re probably being bombarded with messages that the sky is falling in. I think we can all agree that while the prognosis for Avaya as a company is unclear, one thing is crystal clear: the on-premises PBX is on its way out.


The last thing your business needs is a dead-end telecom investment. In fact, industry analysts predict that greater than 50% of PBX replacements will go to cloud-hosted solutions within the next three years. But should you panic? No! Here are five sensible ways you can migrate over time to the cloud without losing your mind and your money. 

1. Migrate Gracefully with SIP Trunking

SIP Trunking allows you to cost-effectively migrate to the cloud by introducing new cloud-based services when and where you need them. By combining data, voice and video into a single line that feeds into all your office locations, SIP Trunking not only reduces network expenses, but allows you to migrate to the cloud on your own timeframe.

2. Don’t Rip and Replace!

By replacing your conventional PSTN trunk with a SIP trunk, you can keep your existing on-premises PBX infrastructure and also get access to new cloud-based apps and services such as Unified Communications (UC), team collaboration and contact center solutions—delivered to your location(s) via a SIP trunk

3. Go Hybrid or Go Home

It’s often too risky to do an all-out swap over to a cloud solution, yet some of your users and sites may need new functionality sooner than others. Mobile users, old systems that need replacement or the need to bring in new sites are all good candidates, while other locations can wait before moving over. Bottom line, this means that your old PBXs can co-exist and interwork via SIP for as long as those systems have a useful economic life, as you start bringing in new services at your own pace.

4. Contact Center Nirvana - Routing in the Cloud

One of the most compelling reasons to migrate to the cloud is the extensive benefits that a cloud-based contact center can offer, as opposed to premises-based call centers. Utilizing SIP  trunking allows you to retain in-place premise contact centers while newer locations or on-demand agents can migrate to the cloud. 

Here are some of the top benefits that cloud contact centers can offer:

  • • Supports hybrid configurations seamlessly by uniting multiple centers/locations, including remote workers and    mobile agents, under one management umbrella
  • • Lets you easily scale up and down as your agent needs fluctuate (on-demand model)
  • • Automatically manages call volumes across all locations with “cloud routing”—think of it as a unified call queue in  the cloud that distributes calls evenly between agents across multiple centers and locations
  • • Click here to learn more about BroadSoft Contact Center advantages.

5. Selecting a Proven Market Leading Vendor

Did you know that BroadSoft is the global market share leader in cloud unified communications with 41% share, according to Frost & Sullivan—3.5 times more than Cisco the next nearest competitor and over 10x more than RingCentral?  Our BroadSoft Business software suite  is trusted by over 600 service providers across 80 countries, including 25 of the world’s top 30 service providers by revenue, for unified communications, collaboration and contact center solutions for businesses of all types and sizes.

Want more information on how BroadSoft and our service provider partners can help you transition to cloud-based communications, collaboration and contact centers?

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About the Author

Accomplished marketing executive in the B2B software industry with a solid combination of digital marketing, content strategy and positioning/branding expertise. Big believer in the power of content & story telling as part of the inbound marketing philosophy. Hands on proficiency with digital platforms and systems, web site creator, content management specialist, team leader and speaker.