About Cisco CISCO BroadSoft is now part of Cisco Learn More

Wow! BroadSoft has just completed our most exciting BroadSoft Connections ever. I lost count of how many times people thanked me this week for hosting, in their words, “the best technology networking showcase event I’ve attended.” I want to express my humble gratitude and personally thank every one of our channel and solutions partners who attended, and all of our event sponsors that made BroadSoft Connections a wildly successful show.

Our theme at Connections this year was “rethinking innovation,” and with the next generation of BroadSoft productivity and collaboration tools -- not only rethink innovation, but accelerate it faster than ever.

That idea of rethinking goes beyond product innovation with new Powered by BroadSoft service offerings that support the end-to-end channel success journey, from selling, through onboarding and adoption.

These new Powered by BroadSoft services help our channels generate more revenue faster, using digital marketing best practices. We help them simplify their onboarding process from a multi-week endeavor, to a much faster, automated and wizard-driven process. And we are able to help them drive end-user service adoption and reduce churn through extensive use of online support, training, and usage analytics.

I want to close with a special thank you to our keynote and locknote speakers this year, Bonin Bough and Alexandre Mars, who offered impassioned examples of how rethinking innovation can make a positive contribution to people, society and business every day. I was particularly impressed by our young CEO entrepreneur speakers, Nanxi Liu, Carlos Lei Santos, and Rika Nakazawa who helped us kickoff our first ever Innovators Breakfast, by providing a fresh and inspiring view of rethinking innovation from the perspective of a small startup.

We live in an exciting time of innovation and change, here at BroadSoft. I look forward to sharing success with all of you over the next twelve months.


About the Author

Taher Behbehani is the current chief marketing and digital officer at BroadSoft.