About Cisco CISCO BroadSoft is now part of Cisco Learn More


Things sure have changed over the last several years. If you look back to early 2009, two of the top three market share leaders have gone bankrupt (first Nortel and now Avaya), and Siemens exited the market. Even recently, the premise-based media darling, ShoreTel, has fallen on hard times.

So, what’s going on? Enterprise communication buyers are moving to the cloud and quickly. Analysts estimate that 20% of the global license shipments were cloud based in 2016 and they project the number will reach 25% this year. Cloud shipments are expected to surpass premise shipments in 2020.

Avaya unified communication and contact center customers are no different. When they decide to replace, enhance or simply add new users to their systems, their executives and stakeholders will expect them to evaluate cloud solutions. And if today’s analyst projections are correct, the majority of them will choose cloud solutions due to reduced management and financial complexity and their superior flexibility, mobility, productivity and customer engagement capabilities 

Screen Shot 2017-03-16 at 1.33.21 PM.pngThere are five reasons that I believe Avaya customers will find BroadSoft the most attractive cloud solution:

• Proven and secure cloud platform selected by 25 of the world’s top 30 service providers by revenue and hundreds more across 80+ countries worldwide.

• Market share leader with approximately 40% of the global installed base—3 times that of the next nearest Cisco and 10 times RingCentral.

• Scalable and reliable solution with proven success in micro, small, mid-market, large, government and education segments including the Marriott, the U.S. Senate and Montgomery College.

• Comprehensive and integrated BroadSoft Business application suite including SIP trunking, PBX, unified communications, native mobility, team collaboration and contact centers.

• Strong channel partners, customer support and financials.

Avaya customers require reliable solutions, rich capabilities, scalability and strong global support infrastructures. BroadSoft is the only cloud solution that can deliver on these requirements.

About the Author

Mark Straton is currently the vice president of product marketing, market intelligence and media relations at BroadSoft. Prior to joining BroadSoft, he was the SVP of global marketing at Siemens Enterprise Communications and SVP of sales and marketing at GridPoint. Mark has an extensive background in telecommunications, marketing, and digital transformation.