About Cisco CISCO BroadSoft is now part of Cisco Learn More

Channel Support Service end to end tools marketing business solutions

Unified Communications as a Service (UCaaS) market has been on the upswing for the past few years. The growth has been fueled by the propensity of businesses moving to cloud. According to a recent Gartner report, cloud-based telephony licenses will increase by 17.9% in 2017, while premises-based license shipments will decline by 5.2%. Furthermore, Gartner forecasts that cloud-based shipments will surpass premises-based shipments by 20201

BroadSoft has benefited from this trend and continuing to invest in enhancing BroadCloud, our global cloud application platform. BroadCloud is designed to enable our channels to market, sell and deliver BroadSoft Business productivity applications. Today we are introducing BroadCloud Channel Support System (CSS) to further enable the channel and speed up their move to the cloud.

BroadCloud CSS is our end-to-end SaaS lifecycle management platform integrates with the channel’s existing systems or utilizes our purpose-built platforms to help the channel evolve and extend their business model.

BroadSoft BroadCloud Channel Support System

BroadCloud CSS Digital Marketing services provide the eCommerce tools and services channel partners need to generate demand and activate the sales process for their BroadSoft solutions. Order Management services bring the end-to-end tools and support channel partners need to execute solution delivery for their customers. Business Intelligence support equips our channel partners with the tools for proactive monitoring and service assurance, technical support and analytics insights into system and end user usage data needed to assure optimal customer satisfaction.

In summary, the BroadCloud Channel Support System is a set of cloud services designed to simplify the end-to-end process of marketing and selling, onboarding and adopting the BroadSoft Business application suite.


1 Gartner, Forecast: Unified Communications, Worldwide, 2014-2021, 2Q17, Meghan Fernandez, et al. 27 June 2017

About the Author

Arvind Rangarajan is currently director of product marketing at BroadSoft. Prior to joining the marketing team at BroadSoft, he has held several senior product marketing, product management and technology positions at various communications and collaboration companies in the industry and brings with him more than 20 years of experience.