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cloud communications drives higher productivity

Find out how with these top strategies from leading telco analyst firm, ZK Research.

It’s no surprise that more and more businesses are planning their migration to cloud communications. According to Markets and Markets, the Unified Communications as a Service (UCaaS) market is predicted to grow to $28B by 2021 in the US alone.

If you’re an IT stakeholder - you’re probably asking yourself… why should I care, and why should I act now? Your phone system works - and if it’s not broken, why fix it?

But your old phone system is a boat anchor compared to today’s cloud communications that give your users the features they need, on the devices they want. The efficiencies derived from cloud communications translate to a more cohesive workforce with higher productivity and higher job satisfaction.

Migrating to cloud communications should be a 2018 key objective.

Here’s why:

  • Cloud eliminates the need for an on-site PBX - less boxes, means fewer maintenance windows and less headache
  • Video, messaging and conferencing are key communication tools in the modern business, your business is not competitive without them
  • Mobile phones will be the prefered device for many users, so you need to provide them with the apps they need to do their job
  • Your new communication system needs to work seamlessly with G Suite, Office 365 and Saleforce.com, because it’s more than just a phone system
  • Cloud delivery means SaaS pricing, so you pay for what you need and not what you don’t
  • And you can sleep at night thanks to a rock solid shared security model and inherent business continuity functions

Migrating communications to cloud (UCaaS) offers several benefits to businesses. Suddenly, geographically dispersed organizations can use UCaaS to replace infrastructure that was previously expensive to build and complex to maintain. With UCaaS in place, companies have access to a single, unified approach with all the components of typical, on-premises unified communications solutions, but now in a low-maintenance, lower cost cloud package.

Once you’ve migrated to UCaaS, you’ll be delighted with services that will now be available to your users, some of the key elements are:

Cloud PBX: Offering all the capabilities of an on-premises PBX without the hassle of maintenance and facilities costs,and have crystal-clear voice and video.

Unified communications: Users can call, message or meet from their desk phone, mobile or tablet, from anywhere.

Team messaging: Employees can organize and share information on workspaces, track progrects, archive documents and collaborate in real-time.

Virtual meetings: Everyone gets a virtual meeting space, that they can use from their desk, mobile or even a conference room.

Contact center: Use cloud communication to help your call center achieve higher revenue goals by leveraging advanced analytics and machine learning.

To learn more about the strategies for migrating to UCaaS, read the whitepaper by Zeus Kerravala.

Download Keys to Migrating to UCaaS   Whitepaper by Zeus Kerravala

*Special thanks to senior marketing manager Heather Hancock and director of product marketing Arvind Rangarajan for their contributions to this article.

About the Author

David Rosenthal is a UC Evangelist at BroadSoft, with 20 years of experience in business VoIP. As part of the early BroadSoft team he wore many hats, with leadership roles in Sales and Professional Services. In the interim, he was a partner at Leonid Systems, which was acquired by BroadSoft in 2015. Back at BroadSoft, his focus is helping drive Unified Communications adoption worldwide.