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The Pareto Principle, or the more commonly known 80/20 rule, states that 80% of the benefit typically comes from 20% of the use cases. In the Unified Communications space, we refer to the 80/20 rule to highlight how a smaller set of the most impactful features address key use cases. At BroadSoft, we’re big believers in this rule, and have incorporated that philosophy into our UC-One Collaboration Solutions.

Collaboration is important — because it is an inherently personal act. I need to collaborate to get my work done. I have deadlines to meet and expectations to exceed, so getting a hold of my colleagues and moving a project forward is important. Collaborating in a group by its very nature creates new insights that may advance the ideas associated with the project at hand. In the end, collaborating not only gets the work done well but also creates a sense of personal fulfillment.

The workforce is changing. Millenials outnumber baby boomers and will soon make up more than 50% of the workforce. Older workers are increasingly being retrained and adapting to new environments. And demographics are changing as well, resulting in a work environment filled with people who work and learn in varying ways. Collaboration is essential to deliver on business results. Working in a collaborative environment, however, has its challenges. According to a Harvard Business Review article, some of the most valuable team members can become bottlenecks if their time isn’t used wisely. Both individuals and teams need to collaborate to move the business forward, and key performers must be part of those collaborative sessions. But the key to success in removing barriers to collaboration lies in the ease of use, accessibility, and efficiency of tools available for collaboration.

The challenge with some collaboration tools, like WebEx and GoToMeeting, for example, is that they are primarily designed as tools for one-way communications. Rather than being truly collaborative, webinar style meetings deliver presentation material to an audience, and provide only basic tools for feedback in the form of chat, polls, and quizzes. By their very nature, they serve as adjuncts to other Unified Communications solutions you might find in a business. No one uses WebEx or GotToMeeting to do quick chats, ad hoc sharing sessions, or spontaneous video conferences.

My Room, BroadSoft’s collaboration solution, on the other hand, is an integrated environment designed specifically for this collaboration use case. It’s built right into the overall UC-One user experience. Quick and easy to access, it is an extension of the user’s business phone number, chat environment, and video conferencing experience so collaboration flows naturally from other communication experiences.

Anyone with UC-One can:

  1. Instantly host a “My Room” collaboration experience with voice, video, chat, and sharing
  2. Drag & drop participants into the session to quickly add the right people
  3. Extend an invitation to people outside the business to join the My Room session – external guests collaborate fully with voice, video, chat, and sharing
  4. Include audio participants through a familiar standard telephony bridge
  5. Control the “My Room” session by stopping sharing, and muting and dismissing participants


There are no special accounts to log into or links required for UC-One users to join “My Room”. BroadSoft’s applications extend to all platforms, iOS, Android, PC, Mac, and Chrome, further removing barriers to effective collaboration. Because it is always available, My Room also helps the team with one of the most important assets for the business — time.

Collaboration is the 80% use case and “My Room” is optimized for it. For more information, check out this data sheet.

Article Keywords: Collaboration, UCaaS, Cloud, My Room

About the Author

Joe Harsch is a senior director in the product management team and has been driving UC-One definition and development since its beginning. UC-One grew out of the Hosted PBX functionality in BroadWorks and benefits from BroadWorks’ carrier grade attributes of reliability and scaleability. Joe continues to help set direction for UC-One and is the product management team’s outward evangelist for the product.