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Today’s business requirements are placing increasingly difficult-to-solve problems on networks built on 20+ year old technology. The migration of business-critical applications to the cloud and the need for networks to handle ever-increasing bandwidth-heavy services dynamically and with exceptional levels of service across entire organizations has forced an evolution in networking.

Software-defined WAN (SD-WAN) is the solution for organizations looking for an alternative or augmentation to a traditional private network such as MPLS. Unlike traditional wide area networks (WAN), SD-WAN delivers increased network agility, visibility, flexibility, and cost reduction.

Telcos are uniquely positioned to take advantage of the benefits afforded by SD-WAN. With an existing install base, established services, and a strong avenue to market, Telcos can easily add SD-WAN as an additional service to customers or incorporate it into existing offerings to provide a high-value, comprehensive solution. SD-WAN may be sold as a stand-alone solution, but because of its software-defined networking roots and cloud-delivered structure, affords the flexibility to layer services and future-proof customers’ networks for any network-based activity. In addition, Telcos who offer legacy networking services, such as MPLS, are able to offer an alternative networking solution to customers who are seeking to move away from it, thereby limiting the revenue loss associated with a migration to a competitor who does offer SD-WAN.

The question becomes for Telcos regarding SD-WAN: Will you be the disruptor or will you be disrupted?

SD-WAN has become a technology and legacy network disruptor, offering customers a robust and secure connectivity alternative across their entire network, connecting central offices to all branch locations. For customers who were previously unable to utilize MPLS as a private network for these remote locations and gain its benefits, they are now able to utilize SD-WAN as an MPLS-like replacement.

VMware SD-WAN by VeloCloud recommends that Telcos add SD-WAN to their service and product portfolio as a strategic component to their long-term viability, to gain a broader customer base and increase revenue streams. Our goals for Telcos are:

  • Provide Telcos with an SD-WAN offering to add to an existing solution portfolio
  • Establish Telcos as an SD-WAN solution provider in the market place
  • Supplement lost MPLS revenue with new SD-WAN revenue
  • Augment existing MPLS customers’ services with SD-WAN, to drive connectivity to branches or offices that cannot otherwise be connected to MPLS
  • Expand SD-WAN services to customers who formerly could not afford MPLS
  • Stabilize Internet connections to maximize QoS
  • Provide centralized visibility, monitoring, and control of the entire network
  • Centrally provision and configure all network changes and propagate to all network-connected branches or offices

If you want to get a live demonstration of how SD-WAN can become an integral part of the Telco network, and by extension, that of all enterprises, visit our website at www.velocloud.com and our BroadSoft Connections booth S2. Follow us on Twitter and LinkedIn.

If you're not able to join us in Miami, register to watch the General Session live streams on November 13 and 14.

About the Author

Nacime Karami is the Director of SD-WAN Telco Sales for VeloCloud, now part of VMware business unit, where she leverages her experience in account and channel management to be a consistently top performer in the organization. Nacime has held positions at Coraid, Dell EMC, and Cisco. She holds a B.S. from University of California, Berkeley.