The second Connect Mexico City event took place on June 15 at the JW Marriott Hotel. The main objective was to present our customers and tech partners with the new trends, products and applications that are available for the Caribbean and Latin America (CALA) market.
Héctor Sánchez, Sales VP for CALA at BroadSoft, welcomed more than 120 attendees who gathered for the event along with our 12 sponsors; Yealink, Patton, Polycom, vtech, BroadSource, Grandstream, ASC, PCCW Global, Dubber, Transnexus, RCNTEC and AudioCodes. Jonathan Reid, Executive Director of Emerging Markets, presented an overview of the market, the expected growth and the importance the Latin American market, in particular Mexico, has for BroadSoft.
We were pleased to welcome two guest speakers to our event, Gina Sánchez from Frost and Sullivan and Laura Ospino from Cable Onda Panama. Gina shared with the attendees the current and future trends in the Unified Communications & Collaboration market as well as why this technology is important for service providers to stay competitive in the market. Laura shared with us the key to the development and implementation of a value-added application, as well as mentioning her experience in interacting with BroadSoft Design during the development of the Cable Onda application
Founding partner and CTO of BroadSoft, Scott Hoffpauir shared the company’s technology vision, and highlighted how the product will evolve to create greater value-added solutions for operators. Our participants had the opportunity to see demonstrations of our BroadSoft Business Suite including UC-One, Team-One, CC-One and value-add applications like Hub, UC-One Conference Room, among others.
Ethan Abrams, Product Manager at BroadSoft, offered information on BroadSoft Enterprise Services is all about. During his presentation, we got to know in detail the services that this suite can provide to the operators while getting a detailed description of the added values that it offers.
Julian Fietzek enlightened the attendees on how Team-One collaboration app simplifies how we communicate which makes everyday interactions much more trouble-free. He also mentioned the Team-One differentiators from similar products in the market today and encouraged participants to request trial accounts so they can make use of this collaborative app.
Broadsoft CC-One, was presented by Randal Parker. Singling out the reasons why a company should use CC-One he highlighted: multi-tenant solution and omni channel from the cloud, scalability and how analytics and reporting capabilities can create a differentiated offer in the market.
DP Venkatesh reviewed the advantages of Powered by Broadsoft and showed how digital transformation can help ensure service provider success. He outlined through customer use cases how BroadSoft has helped not only enhance their brand name but help effectively launch services worldwide.
At the end of the day, participants attended the Networking & Partner Showcase where they were able to exclusively network with our sponsors and further discuss the key takeaways of the event.
Thank you to all the service providers and our tech partners for making Connect Mexico City 2017 possible and a great success.
BroadSoft SE Director CALA