About Cisco CISCO BroadSoft is now part of Cisco Learn More

customer journey onboarding Powered by Broadsoft

This is part 2 of a three part blog series on how Powered by BroadSoft helps channel partners with three key aspects of the customer journey: selling, onboarding, and adoption. In Part 1, we discussed how the Powered by BroadSoft program helps channel partners sell more. But as I hinted in my last post, the new digital customer journey does not stop at the sale.

That’s why today we’re going to talk about a very crucial part of the customer journey that comes post-sale: onboarding. And the theme of how we help our channel partners with onboarding is “simplify.”

There’s a very popular Henry David Thoreau quote that reads: “Our life is frittered away by detail... simplify, simplify.” Though many would joke, for a commentary on simplification, it sure reads a little redundant … back to the point.

The importance of simplifying the onboarding process cannot be overstated in today’s evolving market. In order to secure your customer, you must minimize the time between the sale and customer assimilation of your product or service.

The typical service provider onboarding journey takes way too many disjointed steps when setting up a new customer. With Powered by BroadSoft, we streamline ordering, servicing and customer management — simplifying the process and transforming your legacy systems to significantly reduce the time it takes to onboard new customers.

But one important thing to note is our onboarding services offered through Powered by BroadSoft do not follow a “one-size-fits-all” approach. For example, large organizations need a longer onboarding time frame with more customization and complexity, while smaller organizations or micro-businesses only need an hour to go through a simple sign-up wizard.

The best way to explain how Powered by BroadSoft helps its channel partners simplify the onboarding process is by showing you. At BroadSoft Connections in October, I walk through what a simplified onboarding process looks like for a micro-business: 

 

Our Channel Support System

Our Channel Support System streamlines the customer onboarding process via the following tools and more:

  • Order Management System - Channel partners can streamline their order process with our Order Management System. These systems are available to either integrate into existing systems via open APIs, or as plug-and-play, co-branded platforms ready for use.
  • Customer Management Systems - Service and subscriber management systems can also be streamlined through our Customer Management Systems.
  • Service Activation Workflow - Our Service Activation Workflow automates your welcome process.
  • Subscriber Provisioning System - Our Subscriber Provisioning System can set up new subscribers.

Onboarding Services

In addition to our tools available through our Channel Support System, we also offer additional services that help shorten the time between taking an order and generating revenue.

Our automated customer welcome process, end-user training and nurture program all accelerate your onboarding. We can also help set up and streamline your internal onboarding processes, including system integration, services migration and customer billing.

Speed Up Customer Onboarding with Powered by BroadSoft

Ready to learn more or sign up today? Visit PoweredbyBroadSoft.com to download our Channel Program Playbook to learn more or sign up for the program.

Learn more about   Powered by BroadSoft

About the Author

As Vice President and GM of BroadSoft Digital, D.P. Venkatesh enables our customers embark on their digital transformation journey. DP and his team focus on helping customers rethink their end-to-end customer journey from a digital-first perspective. In leading the Powered by BroadSoft channel partner program, he works with our partners to help them sell, onboard and grow their customers.