About Cisco CISCO BroadSoft is now part of Cisco Learn More

Orange is the largest telecommunication operator in France, serving more than 20,000 employees, 2M business customers, and 3,000 international enterprise customers with fixed, mobile and IT services.

As businesses increasingly turn to the cloud for their communication services, Orange is looking for ways to maintain and further expand their leadership with business customers, with a special emphasis on the Small office/home office (SoHo) and small- and medium-sized businesses (SMB) markets.

Orange has a long history of working with BroadSoft, launching the first and largest IMS network in France, serving now millions of consumers and business end users on BroadSoft products.

While Orange has historically been relying on BroadSoft primarily for their cloud PBX and unified communication solutions and technology, the shift to the cloud puts more pressure than ever on operators to take their solution to market quickly and increase their presence and relevance in the marketplace. The competition is steep, and businesses have a lot of options when it comes to picking the right telecommunication supplier.

As a result, customers are getting more demanding. Not only do they require the best communication technology, they also need this technology to be directly relevant to their business challenges, and make them more competitive.

That is where the Powered by BroadSoft partner success program comes into play. Competing is no longer just about offering the best technical solution, it is about being quick to market with solutions that addresses the issues faced by today’s businesses.

Powered by BroadSoft helps our partners take their cloud PBX and UC solutions to market quickly in a way that’s relevant to their business customers. The program crystallizes BroadSoft go-to-market best practices developed through an unparalleled experience with hundreds of cloud PBX and UC deployments, and makes them available to our partners.

Orange Business Services chose to leverage the Powered by BroadSoft program and work with BroadSoft go-to-market experts to come up with creative ways to communicate the value of their BroadSoft-based offer to their existing and prospective customers with impactful, relevant content and messaging that resonates with them.

With Powered by BroadSoft, Orange Business Services is taking its cloud offer to new heights and is going beyond technology to become a trusted advisor to their customers, providing them with communication solutions that are best-in-class, timely and relevant to their business.

Watch the video for a first-hand testimonial from Orange Business Services:

About the Author

Stéphane joined BroadSoft in its early days. As the first product manager, he helped define, build and sell BroadSoft first products. Over his career at BroadSoft, he worked closely with some of the world’s largest operators to integrate and launch cloud PBX and residential offers using the BroadWorks platform. Stéphane is now part of BroadSoft Go-to-Market group. In this function, he works with BroadSoft service provider partners to help them define their market strategy and take their BroadSoft cloud offer to market successfully.