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The way companies develop and earn revenue from new products (the world of R&D) has changed forever, and it is a great thing for all of us.

In April we announced our 2nd annual developers contest, XCv2, and earlier today we announced the winners. The interest and momentum in developing applications that either make our lives easier or are just plain amazing – thanks to the continued advancement of technology – continues to grow.

In only its second year, our developer challenge generated 10x the registrations over last year, and helped to grow the BroadSoft Xtended open-development community to well over 2,000 developers, who turn innovative ideas into reality.

Announcing the winners is of course exciting – but the applications will really be put into action next month when they are demonstrated live at our annual users’ conference, BroadSoft Connections 2009: Voice & Vision, during the much anticipated “Show Me the Apps” session. Show Me the Apps focuses exclusively on new applications that allow our service provider customers to further maximize their current investment in BroadSoft and the future evolution of their services and businesses. You can watch video clips of last year’s Show Me the Apps event at http://developer.broadsoft.com/smta.

But for now – let’s get to it. This year’s winners are….

In the consumer category, MyZazu from WorldxChange took first place. The app offers an online portal for users to share events and updates with their contacts via text-to-speech, email, SMS and twitter. Basically you can tell your friends and family what you are up to using any form of communication you so desire.

In the cool category, the winner is JoeDeveloper.net’s Visual Voicemail for Polycom's VVX1500, which transcribes voicemails for business users and with just one click to a link in the transcription you can call the person back. There’s really no excuse for not returning phone calls when it’s this simple.

MobileMax Enterprise Edition tied for first place in the business category with Excendia Virtual Assistant. MobileMax is a Unified Communications (UC) application for mobile phones. It makes features in BroadWorks – such as your own personal web portal to manage communications, call conferencing and access to an auto attendant—accessible on a cell phone.

Excendia Virtual Assistant is a speech-enabled application that allows mobile users to listen and reply to emails, send new ones, review and schedule calendar appointments, control their phone status and call forwarding using hands-free, eyes-free voice commands while driving, or from any phone.

The selection process was very challenging…..so thanks to all the developers who submitted just fantastic applications. Look for all the contest applications on our next-generation Xtended marketplace next month.

About the Author

Taher Behbehani is the current chief marketing and digital officer at BroadSoft.