About Cisco CISCO BroadSoft is now part of Cisco Learn More

BroadSoft Connect Melbourne

This year’s annual Melbourne Connect customer event was an overwhelming success thanks to our 181 service provider customers and sponsor partners who attended. At the event, the BroadSoft team outlined how the organization and portfolio are moving forward now with Cisco. We also recognized several customers and partners for their achievements with our Annual Awards.

Here are some key takeaways from the event:

BroadSoft and Cisco are “Better Together”

The BroadSoft and Cisco “Better Together” message resonated well and was supported by IDC analyst Nikhil Batra, who presented “The Evolving UC&C Landscape in Asia/Pacific.”

Our service provider customers were reassured about the future of BroadSoft and our commitment to enhance the BroadWorks and BroadCloud portfolios whilst UC-One remains our flagship collaboration offering for businesses of all sizes. Customers also welcomed the additional value that the combined Cisco and BroadSoft family offers them, such as the the broader collaboration portfolio, leveraging the well-known Cisco brand, and alignment with Cisco enterprise sales teams when selling into medium and large enterprise customers.

Unified communications and collaboration is accelerating in Australian and New Zealand markets

During 2017, newer competitive customers like BroadSoft award winner TPG grew their BroadSoft based business in the SMB market with their BizPhone product.


Unified Communications Leadership Award
TPG collected by George Koulis from Cisco on behalf of TPG

BroadCloud is maturing and adoption is accelerating in Australian and New Zealand markets

BroadCloud is maturing and adoption is accelerating, aligning with the announcement that BroadSoft award winner Spark in New Zealand launched their first BroadCloud UC-One service.


BroadCloud Leadership Award
Spark New Zealand received by Olga Reutskiy

Paul Malyniak from the Optus Business Centre in Perth advised that his customers are excited about the BroadCloud based Optus Loop product, and it’s driving growth in business for mobile, broadband and CPE solutions. Paul also confirmed that the PBX replacement market is finally starting to become a strategic target for our customers, with Optus Loop replacing PBX solutions with cloud based UC services for small and medium businesses.

Mobile is emerging in Australian and New Zealand markets

Mobile integrated business services are emerging and having a very positive response in the market with strong interest from all of our customers. Also, there’s lots of interest regarding how our long term BroadWorks customers evolve their networks and leverage our newer cloud based services.

Last but not least, the BroadSoft “family” remains strong. It was our highest attendance at a Connect Melbourne event with many loyal customers and partners attending. Peter Skopokow from Telstra and Josh Papera from Vodafone NZ were recognised for their long term commitment to our partnership and solutions.


Cloud Unified Communications Evangelist Award
Josh Papera from Vodafone New Zealand


Cloud Unified Communications Visionary Award
Peter Skopakow from Telstra

Thanks to our event sponsors for the Connect Melbourne event: Avaya, BroadSource, Dubber, Grandstream, Inference, Patton, Polycom and Yealink. We couldn't host this event without your support.

Rob Wyatt
RVP, BroadSoft Sales Australasia

About the Author