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Cloud Communications Success Depends on Choosing the Right Service Provider

Communications are now business critical. But as organizations become more dynamic and distributed, legacy on-premises solutions simply can’t meet the needs of the emerging workforce or the demands of today’s consumers—prompting organizations to rethink their communications strategies.

In this paper, industry analyst Zeus Kerravala of ZK Research analyses the cloud-based communications market and provides key criteria for enterprises to consider before choosing a vendor for their cloud transformation.

Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala does research through a mix of end-user and channel interviews, surveys of IT buyers investor interviews as well as briefings from the IT vendor community.


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