Demetrio Rico

Vice President, Professional Services


With more than 15 years of international business development and sales experience, Demetrio Rico is responsible for driving sales activities in the Central and Latin American (CALA) region. Before opening the CALA market for BroadSoft in 2006, Demetrio was co-founder and COO of DSLi, the largest privately held SDSL Service Provider in the US, and responsible for the first SDSL circuit in the Southeast US in 1999. In 2003, under Demetrio’s guidance, DSLi implemented its first BroadWorks system and led all customer-facing organizations, including Sales, Support and Installations as well as Product and Software Development teams, to streamline hosted cloud UC services. Demetrio created an extensive Reseller Channel both in the US and in Latin America.

Demetrio also founded and was CEO of BroadBand Partners, a start-up Cloud OSS/BSS company specialized in the automation of VoIP and Data Services to the Cable Industry. Demetrio lives in Miami, FL, the gateway between the US and Latin America.