Jonathan Reid

Managing Director, Emerging Markets


Jonathan Reid has close to 20 years of international business development and sales experience in several industries, including software and telecommunications. He joins BroadSoft after serving as the managing director of APAC for Sylantro Systems Corp., where he drove business development and led APAC activities, including establishing a regional headquarters in China. Prior to Sylantro, he led business development initiatives at softswitch provider Syndeo Corp.

Before working in high-tech start-ups, Jonathan performed venture capital and strategy consulting at Andersen Consulting (now Accenture). He has worked and lived throughout Asia Pacific for more than a decade.