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Ron Tarro

Vice President, Hospitality Solutions


As Vice President of Hospitality and Travel Industry Solutions, Ron is responsible for the development of unified communications solutions that improve hotel operations and guest experiences. Ron and the BroadSoft Hospitality team design and build communications features and integrations for hoteliers, guests, travelers, and for their technology partners and service providers.

Ron was previously the President and CEO of SDD, Inc., which was acquired by BroadSoft in 2014. During his tenure, Ron and the SDD team moved their hospitality telecommunications software and services to the cloud, led the industry in a shift to software-as-a-service (SaaS) business models, expanded adoption of SDD software and services across most global hospitality industry brands and expanded the SDD customer base globally. Ron is a former Ernst & Young management consultant to the telecommunications industry. He has led academic research programs regarding the strategy and management methods of technology-driven companies. Ron began his career in IBM’s product engineering group and within IBM’s product marketing organization.

Mr. Tarro is as an adviser and board member for technology startups and is a frequent guest lecturer to academia, corporations and industry associations on topics around technology, entrepreneurship and product strategy. Mr. Tarro holds his Bachelor of Science degree in Mathematics from Saint John’s University (Minnesota-USA) and holds a Master of Science degree in the Management of Technology from the University of Minnesota (USA)