Chief Digital & Marketing Officer
Taher Behbehani draws upon more than 20 years of operational, product strategy, and marketing expertise in his role as CDMO. As a technology leader with a proven track record of getting in front of trends shaping the industry, Taher is focused on guiding BroadSoft to its next growth stage and transforming the firm’s vision into new product road maps to meet growing enterprise demand for mobile Unified Communications.
Behbehani has served in a broad range of leadership positions that cut across M&A and business development, product management, business transformation and digital marketing – affording Behbehani with an unconventional perspective that extends beyond traditional marketing. Past roles include executive positions at BlackBerry, American Express, and Time Warner Cable.
In addition to global corporate leadership positions, Behbehani was founder of several start-ups and has been a key investor and advisor to numerous market disruptors. His prior experience in these roles will enable BroadSoft to apply a more analytical view of how users consume services, what new business models create value, and the ability to leverage this data to drive adoption across user profiles and new distribution channels.