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Navigating the UCaaS Market in a Perfect Storm

With Unified Communication as a Service (UCaaS) growing momentum and penetration in more business segments, end-user organizations expect service providers to deliver more support throughout the customer journey.

In this paper, industry analyst Elka Popova from Frost & Sullivan discusses shifting customer expectations, as well as UCaaS provider challenges, success strategies and growth opportunities. The paper also analyzes the Powered by BroadSoft program that enables providers to enhance performance in sales, customer onboarding and user adoption.

Elka Popova is currently the VP and Senior Fellow in Digital Transformation for Frost & Sullivan. For more than 50 years, Frost & Sullivan has been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community.

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