Belfast centre to provide service, training and engineering support to BroadSoft's global VoIP customers
LONDON, 5 October, 2006 - BroadSoft, Inc., a leading US-based provider of VoIP application software, today announced at The New Telco: Europe 2006 that it is opening a European operations centre in Belfast with support from Invest Northern Ireland.
BroadSoft has quickly extended the reach of its carrier-class BroadWorks® Voice over Internet Protocol (VoIP) application platform in the EMEA market and now counts many of Europe's top-tier telecommunications service providers among its global customers. BroadSoft operates sales offices in London, Bonn and Paris, and has representatives in Stockholm and Madrid. The BroadSoft European Operations Centre is located at the Northern Ireland Science Park in Belfast, and expands BroadSoft's capabilities to provide real-time technical support, service and training to its European customers.
The BroadSoft European Operations Centre complements BroadSoft's other global technical centres in North America and Australia to provide support to BroadSoft and global customers on a follow-the-sun basis.
"BroadSoft's BroadWorks® platform is currently used by dozens of service providers in Europe, and this new European support facility will help our customers go to market more quickly with their fixed, mobile and converged VoIP offerings," said Michael Tessler, president and CEO of BroadSoft. "The Belfast centre allows us to provide access to highly skilled technical staff and an advanced telecommunications infrastructure in a location that facilitates rapid response to our customers' needs.
"Northern Ireland clearly offered us the most attractive option for our European expansion," he added.
Invest NI provided support to BroadSoft in identifying a facility location and facilitating the launch of the European Operations Centre.
"By the end of 2006, more than 66% of the Global 2000 companies will be using VoIP, and by 2010 the Western European VoIP market will be worth at least £8 billion," said Leslie Morrison, CEO of Invest NI, citing data from research firm Analysis. "Belfast offers BroadSoft a vibrant location near a well-trained workforce, other leading technology companies, and academic institutions. Through its Belfast centre, BroadSoft will clearly add value to its global service operations as well as the local economy."
The BroadSoft European Operations Centre is slated for a grand opening at the end of October. Invest NI has offered to cover a significant portion of BroadSoft's start-up costs for the new centre.
About Invest NI
Invest Northern Ireland is Northern Ireland's main economic development organisation. INI is a world-class development agency that is a forward-looking and responsive champion of innovation, entrepreneurship and internationalisation. We are working to increase wealth and prosperity in Northern Ireland by delivering expertise and resources to accelerate the creation and growth of businesses. For more information, go to www.investni.com.
About The BroadWorks Platform
BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.
BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 6 of the top 10 and 11 of the top 25 largest carriers worldwide, including Verizon, Korea Telecom, Singtel, Telefonica de Espana, Telstra, T-Systems and XO Communications.