Leveraging enhanced BroadSoft platform, service providers can UC-enable their SIP trunks and increase ARPU in highly competitive SIP trunking market
GAITHERSBURG, MD, June 5, 2012 – BroadSoft, Inc. (NASDAQ: BSFT) today announced an enhanced SIP trunking solution that enables service providers to more quickly and easily add in-demand unified communications (UC) and mobile applications to their SIP trunking offering. As a result, service providers have the opportunity to significantly increase the value of their SIP trunks and generate improved Average Revenue Per User (ARPU) in an increasingly competitive SIP trunking market.
According to research firm Infonetics, service providers' SIP trunking revenue grew 128% in 2011, and it forecasts revenue from SIP trunking services to businesses will grow at a 52% compound annual growth rate (CAGR) from 2011 to 2015. While these numbers reflect a tremendous opportunity, service providers also face a growing challenge to capitalize on it.
"The competitive landscape for SIP trunking is pressuring current pricing and ARPU models, requiring service providers to offer more than basic access and dial tone capabilities," said Leslie Ferry, vice president marketing, BroadSoft. " By UC-enabling SIP trunks, BroadSoft's BroadWorks® platform arms service providers with a suite of advanced UC services designed to meet the communications needs of an increasingly mobile workforce seeking to use these services on their smartphones and tablet devices."
BroadSoft offers an application-oriented platform that delivers both SIP connectivity and enhanced UC applications, in contrast to hardware-based solutions that consist primarily of Class 4 switches and session border controllers. Leveraging the BroadWorks application server software, the core component of BroadSoft's SIP trunking solution, service providers will be able to extend UC services to both fixed and mobile devices for all enterprises, even those with an existing PBX, offering centralized management and control – in turn, lowering operational costs.
Among the mobile UC applications service providers can enable on their SIP trunks are, BroadTouch Business Communicator™ and BroadTouch MobileLink™ – new mobile applications that transform the way individuals communicate by making voice, video, instant messaging and presence, business directories and call logs, available on a single interface that spans a user's mobile devices and platforms.
The flexibility of the BroadSoft SIP trunking solution enables service providers to package UC and mobile features that can appeal to multiple business segments (Enterprise/Mid-Market/Small Business) and meet the diverse end-user communications needs with one platform. The enhanced BroadSoft SIP trunking solution includes three pre-defined market offerings service providers can deliver to their enterprise customers:
Basic – "Anywhere Business Lines"
- Extends the PBX to existing mobile phones
- Incoming calls ring all devices – fixed and mobile – at once
- Outgoing calls display the business number, even on personal mobiles
- Never miss a call – auto attendant provides a professional front office
- Simple bundle, easy to deploy, easy to use
Enhanced – "UC Business Trunks"
- Advanced PBX features extend to mobile devices
- Fixed/mobile integration for all UC services across laptops, smartphone and tablets
- Voice and Video Conferencing
- Instant Messaging and Presence
- Business Text Messaging
- Both personal and business contacts easy to find in an integrated directory
- Flexible bundles, with option for integration with existing business applications
Premium – "Enterprise UC Trunks"
- Advanced PBX features, full UC services plus Web Collaboration
- One familiar communications interface that works from almost any of the user's IP-based devices
- Advanced business continuity with failover, load sharing and bursting
- Advanced routing and resource sharing
- Integration with existing enterprise business systems and applications, with standards-based APIs
For additional information on BroadSoft SIP trunking solutions, visit http://www.broadsoft.com/products/broadworks/unified-communications/sip-trunking/.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will", "enable","can"," opportunity" and other similar terms and phrases and include, among others, statements regarding the ability of service providers to more quickly and easily add UC and mobile applications to their SIP trunking offering, to significantly increase the value of their SIP trunks and generate improved ARPU, to extend UC services to both fixed and mobile devices and lower operational costs, to transform the way individuals communicate andappeal to multiple business segments and to meet end-user communications needs. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the capabilities and benefits of BroadSoft's enhanced SIP trunking solution to service providers and their customers and end user adoption of UC and mobile services using such solution and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, or SEC, on February 29, 2012, and in the Company's other filings with the SEC. All information in this release is as of June 5, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.
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