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GAITHERSBURG, MD, July 22, 2009 - BroadSoft, Inc., the leading worldwide provider of VoIP applications, today announced that it is providing the IP voice technology for Samsung Networks Inc.'s residential 070 VoIP service, WyzHome, which was launched in October 2008.

Samsung Networks - the telecommunications business division of Samsung - provides a full portfolio of communications services, including network, telephone and digital multimedia services, that leverage the company's global infrastructure. Today's announcement extends BroadSoft's relationship with Samsung Networks, which dates back to 2006. Samsung Networks also uses BroadSoft's BroadWorks® VoIP application platform to deliver Hosted PBX and SIP trunking to large enterprises and small and medium-sized businesses in South Korea. Samsung Networks has successfully deployed 300,000 seats on the BroadWorks platform.

IMS-compliant BroadWorks provides a comprehensive range of advanced communications and multimedia applications, including Hosted Unified Communications, Hosted Video Communications, Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform.

"Based on our successful track record in the enterprise VoIP market with Samsung Networks and the fact that they could easily and quickly enter into the residential market using the same platform, BroadSoft® was the ideal partner for WyzHome. The reliability and scalability of BroadWorks, coupled with its feature-rich applications, empowers service providers to quickly and easily enter into new markets," said Jonathan Reid, vice president of Asia Pacific for BroadSoft. "BroadSoft's residential broadband offering provides Korean consumers with a host of value added calling and multimedia features, including fixed-mobile convergence and voice integration with IPTV, Web 2.0 applications and Web-based devices."

BroadSoft's Korean branch office was established in 2004, and is responsible for more than 75 percent of business VoIP deployments in Korea. Four of the top five business VoIP service providers and two of the top five residential VoIP service providers have deployed BroadWorks in their networks.

Reid continued, "We are observing a global trend where more service providers are using BroadWorks to deliver more feature functionality in their consumer VoIP offerings. This announcement is a testament to BroadSoft's ability to accelerate mainstream VoIP adoption in South Korea."

VoIP adoption in South Korea is growing rapidly with the number of VoIP subscribers now amounting to about 12 percent of the total number of fixed-line phone users, according to data gathered by VoIP providers. Yonhap News recently reported South Korea had more than three million VoIP subscribers at the end of February. Adoption is expected to grow rapidly when new telecommunications regulations are passed that make it easier for consumers to keep their existing phone number when switching to VoIP.

About Samsung Networks Inc.

Samsung Networks Inc. is a leading IP communication services provider with a high-speed global network that services corporate customers in Korea and around the world. The company unites the world into one, through its optical networks connecting 64 cities nationwide and more than 400 sites in 70 countries worldwide. Having 20 years of network servicing know-how and with class-leading professionals and technicians, the company provides top quality information technology services.

Samsung Networks' business falls into two main categories: communications infrastructure (including Optical Network Service, Virtual Private Network Service, Satellite Communication, Internet Telephony Service -- Samsung Wyz070, Corporate Telephone Service, Network Solution Integration, Network Consulting, and building and management of communication networks) and value-added services (including Video conferencing, IP Contact Center, Messaging (SMS/MMS), Internet Data Center, Samsung Mobile service and Home Network).

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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