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New third-party apps being on-boarded to the Xtended Marketplace

GAITHERSBURG, MD, March 5, 2013 – BroadSoft, Inc. (NASDAQ: BSFT) announced today that its annual Xtended Incubator Program – a global initiative that accelerates the development of mobile and Unified Communications (UC) applications by providing seed funding to third-party app developers – has been expanded into an on-going program thanks to its success and growth over the past few years.

Now operating as a year-round program, participating developers will have expanded opportunities to earn revenues from application sales by having their apps on-boarded and promoted in the BroadSoft Xtended® Marketplace, an application ecosystem where service providers can tap into BroadSoft’s community of more than 5,000 developers to more rapidly deliver innovative applications to their enterprise customers and consumers.

The benefits of the Xtended Incubator Program to developers is powerfully illustrated by a pair of third-party developers whose apps are currently being on-boarded to the BroadSoft Xtended Marketplace:

Camelon IT Wallboard – A web application that displays real-time data on BroadSoft Call Centers. The Wallboard provides a visual display of key metrics for call centers and displays high level statistics and triggers preset alerts.

Speech Mobility – A pair of apps, Road Warrior and Smart Number, that integrates speech-enabled virtual assistant functionality with Unified Communications to provide intelligent telephony and safe mobility.

“BroadSoft recognizes the funding challenge developers face getting applications from concept to customer, and by committing funding, resources and support – as well as access to our global customer base of more than 500 service providers – we aspire to accelerate enterprise and consumer adoption of innovative applications,” said Leslie Ferry, vice president marketing, BroadSoft. “The openness of our program allows service providers to provide input on apps their customers want, so that developers like Camelon IT and Speech Mobility can create apps meeting these needs.”

BroadSoft Xtended will also incorporate new APIs for BroadSoft UC-One™, the only “open” unified communications platform for service providers to design and introduce a comprehensive set of communications solutions spanning across BroadSoft’s product portfolio.

Ferry adds, “With openness built into UC-One, service providers can easily integrate other applications designed for a broad range of users and verticals, including healthcare, retail and education. At the same time, third-party app developers can not only receive up to thousands of dollars in seed funding from BroadSoft, but also earn revenues when service providers integrate these apps with their Unified Communications solutions.”

If you are a developer interested in participating in the BroadSoft Xtended Incubator Program or a service provider seeking to leverage the BroadSoft Xtended Marketplace to customers, visit here.

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will" and other similar terms and phrases and include, among others, statements regarding the benefits of the Xtended Incubator Program to service providers and whether the selected developers and applications will accelerate the development of mobile and unified communications services and solutions. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether the Xtended Incubator Program will result in increased revenues for BroadSoft or accelerate customer demand for BroadSoft's products and services, whether the applications will be broadly utilized by service providers, and those factors contained in the "Risk Factors" sections of the Company's Form 10-Q for the quarter ended June 30, 2012 filed with the Securities and Exchange Commission, or SEC, on August 6, 2012 and the Company's Form 10-K for the year ended December 31, 2011 filed with the SEC on February 29, 2012, and in the Company's other filings with the SEC. All information in this release is as of March 5, 2013. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

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About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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