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Addition of Rich Communications Services to BroadCloud platform speeds time-to-market, lowers deployment costs for service providers

GAITHERSBURG, MD, October 23, 2012 – BroadSoft, Inc. (NASDAQ: BSFT) today announced the addition of Rich Communications Services (RCS) to its BroadCloud™ Software-as-a-Service (SaaS) platform, providing Mobile Operators with managed service delivery of converged messaging, presence, media sharing, voice and video calling.

RCS and RCS-e (Rich Communications Suite-enhanced) enable interoperable enriched communication between a broad range of mobile and other IP devices and networks. With a managed service delivery model, BroadCloud RCS speeds time-to-market, reduces deployment costs and integration complexity.

"Market adoption of RCS solutions have been slowed by high initial and total costs of ownership, and high complexity that delays deployment," said Scott Hoffpauir, chief technology officer, BroadSoft. "BroadCloud RCS significantly reduces risks and costs associated with a service provider's RCS deployment, so they can go live quickly with advanced communications services that include integrated multimedia and messaging solutions."

BroadCloud RCS may be deployed in either IMS or non-IMS network environments. For non-IMS networks, BroadSoft provides the required IMS functionality as an integral part of the managed BroadCloud RCS solution. This provides the ability to deliver the RCS user experience quickly and cost effectively, while retaining the flexibility to migrate to IMS at any time.

BroadSoft's core communications platform incudes BroadWorks®, BroadCloud and BroadTouch™, and offers an extensive range of consumer and business communications applications, including Voice over LTE (VoLTE), RCS, RCS-e, Unified Communications, conferencing and collaboration. By providing a cloud-based delivery model for RCS, BroadSoft extends its Telephony Application Server (TAS)/VoLTE platform to provide comprehensive IMS application layer support in global IMS deployments.

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.


BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Brian Lustig

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brian@lustigcommunications.com

Sarah James

+44 (0) 207 751 4444

sjames@libertycomms.com


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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Nioabh Levestam

BroadSoft

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