Former marketing executive for MCI, CareerBuilder.com to spearhead marketing vision
GAITHERSBURG, MD, May 7, 2008 - BroadSoft, Inc., a leading provider of VoIP application software, today announced the appointment of Leslie Ferry as vice president of marketing. Ferry brings to BroadSoft over 19 years of experience in brand management and product marketing in the telecom, Internet and recruitment industries. Throughout her career, she has built nationally recognized brands of several notable technology companies, including MCI, CareerBuilder.com and Network Solutions. She will direct BroadSoft's marketing strategy as it continues to expand its global reach and build on its recently launched Web 2.0 initiative.
Before joining BroadSoft, Ferry was vice president of marketing for online recruiting companies SnagAJob and JobFox. As the vice president of customer experience at the domain name registration company Network Solutions, Ferry was instrumental in revamping the company's brand and to positioning it as a respected leader in web services. Ferry also helped to build one of the best-known Internet brands as director of marketing for the online jobs site CareerBuilder.com. Before moving to companies with web-based products, she spent eight years in the consumer division of MCI.
"I look forward to seeing how the expertise that Leslie brings in branding and product marketing will further bolster BroadSoft's brand recognition and market leadership," said Michael Tessler, president and CEO of BroadSoft. "Leslie's history of elevating the profiles of high-tech companies and her vision as a marketing strategist make her an asset to our executive team."
Ferry will oversee global marketing of BroadSoft and its BroadWorks® VoIP platform. Her duties will include promotion of BroadSoft Xtended, which brings together the carrier-grade BroadWorks voice applications with leading Web 2.0 solutions.
"I'm thrilled about the opportunity to help share BroadSoft's vision and innovative offerings to service providers and users around the globe," said Ferry. "This is an exciting time for BroadSoft as the company moves forward with our new Web 2.0 initiative. BroadSoft is a proven trailblazer in the industry. I look forward to guiding our efforts to evangelize the award-winning technology that BroadSoft has to offer."
About The BroadWorks Platform
BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including Hosted PBX/IP Centrex, Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.
BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-systems and Verizon. For additional information, go to www.broadsoft.com.